Paris-based wealthtech startup Finary has raised a €25 million Series B round to transform wealth management. The round brought in PayPal Ventures as a new investor, alongside repeat backers Y Combinator, Speedinvest, LocalGlobe, and Kima Ventures. Prominent angel investors also joined, including Wise CTO Harsh Sinha and former UBS chairman Axel Weber.
Finary plans to use its new capital to hire more than 50 employees, focusing on product development and European market expansion. Its introduction of advanced wealth management tools, including personalised, data-driven solutions, highlights a clear strategy to adapt to evolving consumer habits.
Founded in 2021 by Mounir Laggoune and Julien Blancher, Finary has quickly gained traction, now serving more than 600,000 users across France. Its platform allows individuals to manage investments across asset classes in one place, simplifying a fragmented and often opaque industry. With its new resources, Finary aims to strengthen its foothold in France and accelerate its expansion across Europe.
Expanding the wealth management Toolbox
Central to Finary’s growth plans is the expansion of its flagship premium service, Finary One. Designed for clients with over €500,000 in investable assets, the offering reflects the startup’s ambition to serve both everyday investors and high-net-worth individuals.
At the same time, Finary is rolling out features for a broader audience, including savings accounts, retirement products, and a brokerage service. By creating a seamless ecosystem that spans from entry-level investing to private-wealth advisory, the company is addressing the diverse needs of European investors.
The firm has also moved beyond equities and savings products. With the launch of Finary Life, a life insurance product developed with BlackRock and Generali, and the addition of cryptocurrency investing, the platform is broadening the scope of financial tools available to its users. These innovations reflect Finary’s vision to empower individuals with access to products traditionally reserved for the few.
Building trust through independence
Operating under French financial regulations as both a Financial Investment Adviser and Insurance Broker, Finary emphasises its independence from established banking giants. Its share capital of €1.6 million and regulatory oversight provide an additional layer of reassurance for customers seeking a trustworthy alternative to traditional institutions. This positioning could prove crucial as trust becomes an increasingly important differentiator in financial services.
For many, Finary is a credible attempt to democratise wealth management, combining accessibility with sophistication.
With strong backers, a rapidly growing customer base, and a widening product suite, Finary is shaping up to become a formidable player in Europe’s financial landscape. If it continues on its current trajectory, it may not only disrupt traditional institutions but also set a new standard for how wealth is managed across the continent.
“At Finary, our mission is to give power to investors and help them achieve their financial goals. By combining financial tools and education at scale, we’re removing the barriers that prevent Europeans from investing. This Series B funding gives us even more resources to accelerate our work by investing heavily in AI, Engineering and Growth. We’re delighted to welcome PayPal Ventures on board,” said Mounir Laggoune, CEO and Co-founder at Finary.
“We’re proud to support Finary and have been impressed by their innovative approach to wealth management and investing. With its simple, transparent, and low-cost platform, Finary is enabling French investors to take control of their savings and grow their holdings by rethinking their investment strategy. We see tremendous growth potential as the company looks to replicate this success across Europe,” said Alex Bottenbruch, Partner at PayPal Ventures.
