Even though direct-to-consumer (DTC) commerce is growing worldwide, more than 90% of new product launches don’t manage to scale. Challenges like fragmented data, complex marketing, and financing gaps make it hard for innovators to handle growth, analytics, and capital all at once. As a result, many good products lose momentum after their initial success.
Based in Tel Aviv, ZyG tackles this high failure rate with an Agentic Operating System designed to boost DTC brand growth. The platform combines market validation, execution, and financing to help promising products grow into scalable brands. ZyG uses AI agents and predictive models to assess demand before launch, automate marketing and operations, and reduce financing risk through cohort-based growth capital.
The team just closed a $58M seed round, led by Bessemer Venture Partners, Viola Ventures, and Lightspeed, with Disruptive AI, Emerge, Access Industries, Stardom Ventures, and Jibe Ventures also on board.
This fresh capital is set to fuel ZyG’s global expansion and supercharge its platform.
Redefine how products become brands
ZyG was founded by Omer Kaplan and Tomer Bar-Zeev, along with Assaf Ben Ami, Nadav Ashkenazy, Daniel Shina, Dr. Eyal Amitt, Omri Steinmetz, and Guy Tsur, with strong backgrounds in growth, analytics, and machine learning. After scaling consumer platforms to millions of users, they witnessed how even well-funded DTC startups can fail when execution issues and funding cycles clash.
Omer Kaplan, Co-Founder and CEO of ZyG, shares with TFN, “We built ZyG as an integrated, agentic Operating System that validates demand before real capital is deployed, then runs the entire digital growth engine on a unified data foundation.”
Their mission is to change how products turn into brands by bringing together technology, data, and financing. ZyG offers a partnership in which DTC founders retain full ownership and revenue, while ZyG provides the growth infrastructure. Instead of traditional agency or SaaS fees, they use a pay-as-you-grow model.
Building on this foundation, ZyG uses a network of AI agents that independently manage brand optimisation, ad creative creation, performance marketing, SEO, email and SMS automation, and demand forecasting. These agents constantly share feedback, helping the system improve itself. Predictive models support lifetime value forecasting, pricing choices, and cohort analysis.
“Because our AI agents share a single source of truth across the full customer journey, every signal – from acquisition to retention to logistics – improves the system in real time. We also align economically with our partners through a pay-as-you-grow model and provide financing based on predictive LTV models. That combination of validation, execution, and aligned capital simply doesn’t exist elsewhere in eCommerce today,” explains Kaplan to TFN.
ZyG stands out because it covers the entire process. Unlike tools such as Shopify Plus, Triple Whale, Northbeam, or Builder.ai that focus on parts of the growth funnel, ZyG serves as a full operating system that closely links execution to financing.
What’s next?
With $58 million in new funding, ZyG plans to grow its partnerships with DTC brands in the US and Europe, improve its predictive finance engine, and expand its AI agent network into more growth areas.
