Tools promising to “let anyone build an app” often stop at a flashy prototype, producing browser‑only projects that require further development before they can be published or sold. Bringing a product to the App Store or Google Play demanded engineering expertise, a backend, hosting, and compliance steps most people can’t manage alone. San Francisco‑based Create set out to remove these barriers.
Its new product, Anything, went live on August 7, 2025 and within 72 hours had reached 3.2 million views, over 30,000 new sign‑ups, and paid subscriptions that tripled compared to the week before. The company’s total registered users now exceed 500,000.
Today, Create secured $8.5 million in total funding, including a $5.5 million round led by Bessemer Venture Partners and joined by investors such as Shopify founder Tobi Lütke, Mathilde Collin (Front), Wade Foster (Zapier), Des Traynor (Intercom), Laura Wu (Shippo), and Ben Tossell (Ben’s Bites).
“What impressed us most about Create and Anything is how they’ve eliminated every barrier in the app development process. Other tools promise AI-generated code, but Anything delivers a complete solution that’s changing who can build software. We’re seeing thousands of people launch real, revenue-generating businesses that would have required engineering teams before,” said David Cowan, Partner at Bessemer Venture Partners.
Solving the App Store gap
Create’s co‑founders, Dhruv Amin (YouTube TV’s first Product Manager) and Marcus Lowe (ex‑Google Maps, MIT Media Lab), spent four years building the infrastructure they saw competitors skip. The result is a platform capable of handling 20,000 new projects daily, with outputs ranging from consumer apps like baby monitors to internal enterprise tools.
“Everyone’s asking who’s the next major AI coding agent. We think it’s whoever becomes the Shopify for software, where anyone can build and monetise apps as easily as selling t-shirts. This week proved we’re right. Users are going from idea to App Store to first customer in days,” said Marcus Lowe, co-founder.
While competitors focused on generating flashy prototypes, Create built the boring stuff that makes apps actually work: hosting, databases, payment processing, even App Store submission, all in one.
With Anything, a user types a description of the product they want to make. The platform then produces the full mobile and web application, including backend systems, hosting and payment support, and a design style that users have described as looking “human‑made” rather than machine‑generated.
What’s next?
With a starting subscription of $19/month and net revenue retention already at 98%, Create plans to scale its reach to agencies, product design teams, and enterprise clients. Upcoming work includes enhancing monetisation tools for creators and expanding internationally.
