Digital therapy startups and virtual healthcare services are on the rise, and now Medoma, a Swedish startup that has introduced ”virtual acute wards” in the Nordics, has just secured €6 million in seed funding.
The investment round was led by Nordic VC firm Inventure and the Nordic Media conglomerate Bonnier Groups investment arm, Bonnier Ventures. Other existing investors that participated in the round include VNV Global, Sophia Bendz through Cherry Ventures, Swedish financier Sven Hagströmer’s private investment company Biovestor and Gabriel Urwitz investment company AB Segulah.
Previous backers of Medoma include numerous well known and successful Nordic entrepreneurs – Johannes Schildt and Josefine Landgård, the co-founders of Kry.
In addition, Medoma has also signed an agreement with the acute hospital Capio S:t Görans, where Medoma will offer acute virtual beds to the hospitals patients within Region Stockholm.
The fresh funds will be used to make the new care model possible. It will enable investments in developing its proprietary technological platform to support technology driven acute care in the home.
How does Medoma work?
Founded in 2021 by Henrik Bjartun, Johan Nordenstrom, and Mikael Kastengren in Stockholm, Medoma digitises acute care.
Through Medoma’s virtual acute wards, patients are offered to be treated at homes for the whole or part of their acute care episode. The model of tech-enabled home care has gained significant traction in the US during the pandemic and Medoma’s focus is now to take this innovative care-model to Sweden, the Nordics and Europe. Medomas product and services consists of a combination of medtech products, 24/7 medical surveillance and care through ambulating care staff.
Medoma patients within a 30-minute drive of a hospital are digitally monitored by a dispatch centre. Once the care is needed, one of the 16-person Medoma healthcare team is notified based on the location and accordingly, a visit to the patient’s home is planned.
”We are as grateful as we are humbled by our shared vision – that technology-driven acute care in the home can be one of many solutions to the current hospital-crisis in Sweden, with a significant shortage of hospital beds being one such problem that needs immediate attention. With this new financing round we will be able to continue to scale our team in all parts of our business, continuing to build upon our offering of great acute patient care in the home,” said Johan Nordenström CEO and co-founder in a public statement.
”Bonnier Ventures is proud to support Medoma’s outstanding team in its mission to improve healthcare. Overcrowding is one of the major challenges of healthcare, with increasing strain on staff and threats to patient safety. Medoma enables acutely ill patients in need of inpatient care to receive that care in their own home instead of in a hospital ward – a proven model that has been appreciated by both patients and healthcare professionals in the US,” said Sofia Hasselberg, head of Healthcare investment team at Bonnier Ventures.
“Medoma is tackling exactly the interface of the problem – with their redefining approach to technology-driven acute care outside of the hospital ward, Medoma is lifting a large burden off the hospitals. We are beyond proud to take part in Medoma’s journey and back this outstanding team to reshape healthcare towards a more efficient healthcare system,” added Kevin Lösch, who leads the Medoma investment from Inventure’s side.
