Plume gets $24M for its gender-affirming virtual healthcare services for the trans community

Plume founder
Image credits: Plume

Denver-based Plume, which provides virtual healthcare services designed for the transgender community, has raised $24 million in Series B funding. The investment round was led by Transformation Capital with participation from General Catalyst and Town Hall Ventures.

How will Plume use the funds?

The proceeds of this round will support Plume in fulfilling its mission to transform healthcare for every trans life by creating access to high quality, safe gender-affirming care. The company will use these resources to expand coverage nationwide and into virtual primary care, ensure Plume is covered by insurance, and provide support that trans and gender diverse people and their families deserve.

Dr. Jerrica Kirkley, Plume’s Co-Founder and Chief Medical Officer said. “With today’s announcement, we are on track to reach our goal of increasing access to high-quality, gender-affirming care to patients across the U.S. in both urban areas and coverage deserts. Knowing the hurdles trans Americans face when accessing care, I’m encouraged to reach this benchmark and I look forward to Plume’s growth in the future. I want to thank Transformation Capital, General Catalyst, and Town Hall Ventures for their partnership in transforming health care for every trans life.”

“Since launching in 2019, Plume has strived to bring the trans community the deeply personalized health care they deserve,” said Dr. Matthew Wetschler, Plume’s Co-Founder and Chief Executive Officer. “Amidst growing anti-trans rhetoric nationwide, Plume’s model offers unmatched access to health care for trans Americans. Today’s announcement only reinforces our goal of expanding that coverage and eliminating barriers to quality care.”

“We are thrilled to partner with Plume’s Co-Founders, Dr. Matthew Wetschler & Dr. Jerrica Kirkley, and their incredible team. Our firm has deep empathy and compassion for underserved communities – we believe the trans community deserves a better, more accessible care experience that is unfortunately not available to many in our health care system today. Plume is positioned to be a medical home for this important and growing community,” said Jenna Ciotti, Vice President at Transformation Capital.

Virtual care provider for trans community

Trans individuals have unique medical, legal, and socio-emotional needs distinct from those of the broader cisgender LGBQ+ population that are commonly unmet by the status quo. Plume is the only digital-health company entirely dedicated to services for trans and gender diverse individuals and their families and is uncompromisingly focused on providing the best care experience available.

Plume was founded by Jerrica Kirkley and Matthew Wetschler in 2019 in Denver as the world’s leading virtual care provider for gender-affirming care. It provides hormone replacement therapies and medical consultations specific to the trans community.

There is no need to have insurance to become a member of Plume. The membership cost is $99 per month and includes 24/7 access to gender-affirming care, lab testing, personal consultations, and home delivery of prescription medicines, among others. The startup provides gender-affirming care to anyone who needs it without stepping into a doctor’s office.

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