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Carla, Sweden’s Cazoo of electric cars, vrooms €19M funding for expansion


Stockholm, Sweden-born startup dubbed Carla, building an e-commerce operation for selling and leasing used electric vehicles in the country, has announced to have raised €19M in the latest funding round. The investment was led by Bonnier Ventures (which also invested in Estonia-founded FoodDocs), with participation from investors including Inbox Capital, Black Ice, and VNV Global. This investment brings the company’s total funding to date to €32M. 

The funding will be used towards international expansion, product development, increased capacity for deliveries, repair of cars, and development of aftermarket services. 

Carla’s co-founders, Patrik Illerstig, formerly Head of Global Online Business at Volvo Cars, and Niklas Jungegård, a serial tech entrepreneur, started the firm in 2021 with the ambition of building a European e-commerce for electric cars. Since the company’s inception, it has grown at a rapid pace with an annual turnover rate of over €55M with improving margins.  

“We are proud to be raising money from reputable investors, both existing and new – despite the current global and market situation. It is reassuring that we, together with our investors, share the long-term vision of radically improving the experience of selling, acquiring, and owning an electric car,” says Patrik Illerstig, CEO and founder of Carla.

Electric vehicle e-commerce marketplace

Similar to Cazoo (which sells all types of refurbished cars online), Carla’s customers can buy or sell only electric cars. It is Nordic’s first e-commerce company for electric cars, which offers its customers a pickup and delivery time of 72 hours in Sweden. All cars are battery tested and checks of 280+ inspection points are carried out to ensure the best condition of every vehicle. Customers receive a 12-month guarantee, favourable financing, a 14-day right of withdrawal, and free returns where Carla picks up the car. 

“We are glad to be supporting Carla in this round and are impressed by the growth it has shown and the reception the service has received in the market. The investment is also part of our increased focus on sustainability and an important investment in relation to the transition to a more sustainable society. We look forward to following and supporting the company on its continued journey that is only in its infancy,” says Dajana Mirborn, Investment Director at Bonnier Ventures.

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