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London Tech Week

Smart and SaaS-y: Dutch event startup Rentman raises $22M to deliver exceptional shows


Venture Capital (VC) investors, particularly those in the Event Management sector, have developed a keen interest in the SaaS startups lately. In the last ten years, software has metaphorically revolutionised various industries, and SaaS enterprises have swiftly ascended to unicorn status, achieving remarkable scale in remarkably short periods, whether it be Contentsquare, Front or Amagi.

The Netherlands is known for many famous SaaS startups like ValueBlue, Mollie and now Rentman, a London-based software company providing SaaS solutions for the events and media production industry, which is making waves. 

They have just raised $22 million (€20 million) growth equity investment from Expedition Growth Capital–a private equity firm based in Amsterdam, Netherlands, focused on investing in and supporting growth-stage technology companies like

As per the company press release, the investment will accelerate new customer-oriented investments, strategic acquisitions and Rentman’s platform development roadmap.

Rentman helps the companies and teams that make events and media productions happen with cloud-based software to efficiently manage their most critical resources: their gear and their crew. Over the last year, more than one million projects were delivered using Rentman’s platform, from corporate live streaming broadcasts and wedding celebrations to the world’s biggest music festivals and blockbuster film productions. The company serves over 250,000 users across more than 100 countries, with its software platform.

Rentman was founded by CEO Roy van den Broek, who previously owned and operated an audio-visual equipment rental company and experienced first-hand the pain of legacy software. Rentman launched to the market in 2015 as the first SaaS solution to address the complex needs of events and media production with equipment and crew management combined. Integrated RFID functionality was recently added to the platform, along with a stand-alone Crew Management product.

“This investment marks the start of an exciting new chapter for Rentman. We believe that events and media production professionals deserve incredible software, and we are proud that our platform enables our users to deliver unforgettable productions,” said CEO and Founder Roy van den Broek. “We see increasing demand across North America, Europe and our other key regions, and the capital and specialist partnership from Expedition will allow us to accelerate our plans.”

“Rentman is profitable, growing rapidly, and has a strong, ambitious company culture,” said Will Sheldon, Partner at Expedition Growth Capital, who has joined Rentman’s Board of Directors. “It was clear when speaking with Rentman’s customers that Rentman offers an industry leading platform that underpins complex workflows in this highly demanding industry. There is an exciting roadmap ahead and we are thrilled to be partnering with Rentman on this journey.”

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