French SaaS unicorn Contentsquare wraps a huge $600M funding round, doubling valuation to $5.6B

Contentsquare founder
Image credits: Contentsquare

Contentsquare, a Paris-headquartered customer experience platform, has snapped $600 million in funding. The investment includes $400 million in Series F equity and $200 million in debt financing. It brings the total investment raised by the company to $1.4 billion. Back in 2021, the company raised $500 million in a Series E round and its valuation has doubled to $5.6 billion.

Who invested in Contentsquare?

The Series F investment round was led by Sixth Street Growth alongside new and existing investors Bpifrance (which invested in Elaia and Ludocare), Canaan, Eurazeo, Highland Europe, KKR, LionTree, SoftBank Vision Fund 2, and funds and accounts managed by BlackRock. Many investors of Contentsquare also participated in the round. The debt facility includes contributions from BNP Paribas, Crédit Agricole Corporate & Investment Bank, Goldman Sachs, JP Morgan, and Société Générale.

The French SaaS unicorn will use the funds to scale investments in innovation, both organically and through M&A, support long-term growth in key markets, expand to new territories and deliver greater impact in areas where it can really make a difference, including digital accessibility, privacy & sustainability. In addition to this, Sixth Street Managing Director Benjamin Johnston will join Contentsquare’s board of directors.

“This new round of investment is a testament to the boundless ambition of our team, who is laser focused on helping businesses of all sizes deliver more human digital experiences — experiences that are seamless, frictionless, rewarding and inspiring,” said Jonathan Cherki, CEO and Founder of Contentsquare. “We’re excited to keep on dedicating ourselves to raising the standards of digital customer experience everywhere, and we feel this is just the beginning.”

“Contentsquare is uniquely positioned within the growing customer experience sector as it continues to provide customers with more advanced tools to scale their businesses and create deeper brand connections,” said Bo Stanley, Partner and Co-Head of Sixth Street Growth. “We have tremendous confidence in Jonathan and his team, and are thrilled to be joining an incredible cohort of existing and new co-investors in support of a business poised for its next phase of growth.”

Deploys AI-powered platform

Founded in 2012 by Jonathan Cherki, Contentsquare addresses a Total Addressable Market (TAM) of $34 billion and analyses nearly $2.5 billion in transactions on a daily basis and 2.3 trillion customer digital interactions over mobile apps and websites on a monthly. basis. The service prioritises this data and makes suggestions for customers to improve the user experience based on conversion and turnover rates.

It is an AI-powered platform, which provides rich and contextual insight into customer behaviours, feelings and intent. It enables businesses to build empathy and create lasting impact. The digital experience analytics SaaS platform Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility.

Over 1,000 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide.

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