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Google-backed SaaS startup Rattle collects $26M to revolutionise the way modern sales teams work

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Rattle, the SaaS company transforming revenue orchestration, today announced $26 million in Series A funding led by New York-based global venture capital and private equity firm Insight Partners with participation from Google Ventures and existing investors Sequoia & Lightspeed. 

Rattle previously raised $2.8 million in seed funding less than a year ago, bringing the total raised to date to $28.8 million. Sitting at the forefront of an organisational shift in how modern revenue teams operate, Rattle intends to use the funding to continue growing its go-to-market teams and expanding the platform ecosystem while continuing to build a no-code easy-to-use platform.

“How we work is rapidly changing, but the often-used enterprise applications like sales, marketing, and customer success systems haven’t evolved. Most enterprise apps were designed for humans entering data vs. supporting collaborative work,” said Ganesh Bell, Managing Director at Insight Partners. “Insight is thrilled to partner with Rattle because they’ve fundamentally changed how teams operate. Rattle brilliantly integrates our new places of work, like Slack and Teams, with these clunky legacy applications in a way that supports the modern workforce. This is a truly game-changing solution that will create faster, smarter, and happier go-to-market teams.”

Connects Salesforce and Slack bi-directionally

Founded in 2020 by Sahil Aggarwal, Apoorva Verma, and Milan Singh who had worked at high-growth startups that focused on global trade management systems, Rattle’s solution is to look within organisations and leverage pre-existing systems in a more effective way, turning core collaboration tools such as Slack and Microsoft Teams into the revenue central nervous system empowering go-to-market teams to access previously siloed data in a single location. “We are in the early stages of a generational shift in how work gets done in the modern enterprise and are very excited to build this new stack from the ground up,” said Aggarwal, Co-founder & CEO.

As an example, Rattle can effortlessly be configured to notify Account Executives (AEs) before any upcoming call on their calendar and let them update their CRM–actions like logging call notes, updating deal stages, next steps, etc–all from Slack or MS Teams. 

James La Rheir, Director of Sales Operations at a16z backed Imply, says, “Rattle has turned our CRM from a passive data repository into a full-scale engagement platform. With Rattle in our tech stack, our teams are empowered to be immediately responsive to the impacts of data changes…ensuring their data is kept current, accurate and relevant via direct Salesforce updates in Slack. Rattle checks every box in the “4 P’s” (people, passion, product, potential). You will not go wrong with them.”

According to the company press release, the San-Francisco-based startup’s no-code platform can be deployed in minutes and currently integrates with key go-to-market systems, including Salesforce, Google Suite, Outreach, and Gainsight, with Zendesk, JIRA, Marketo, Hubspot, Salesloft and more coming soon this year.

Facing an already strong demand from GTM teams, Rattle’s latest investment comes on the heels of a 10x YoY growth, as the company continues to add well-known SaaS and enterprise customers including Miro, ClickUp, Rippling, Front and Clearbit.

“Our company lives in Slack, so having the ability to push relevant customer information where our teams work and when they need it has been monumental,” Ryan Heitz, Sr. Manager of Sales Operations at Miro, says. “Rattle has allowed us to quickly take actionable insights and be more responsive with Salesforce records right in Slack. The impact can easily be seen with our user’s usage and data input, and direct correlation to our core metrics. Plus, in just a few clicks, we can iterate and manipulate, to match any organisational or process changes, any Rattle workflows with just a few clicks.”

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