Swedish startup Endform has raised €1.5 million to grow its team and scale adoption, betting that testing is becoming one of the biggest constraints in modern software development.
The round was led by Alliance VC, Antler, First Fellow, and Greens, with participation from strategic angel investors. Endform is pitching itself as infrastructure for end-to-end web testing at a time when AI-assisted coding is compressing build cycles faster than QA workflows can keep up.
Cutting test times from 30 minutes to 2
Founded in 2025 by Jakob Norlin and Oliver Stenbom, who previously worked together at Mentimeter, the company is focused on the verification layer between code and release.
Its core claim is speed: Endform says it can reduce Microsoft Playwright test execution time from roughly 30 minutes to 2 minutes by running tests fully in parallel across distributed instances, without requiring teams to rewrite existing tests.
“This shift eliminates waiting time, enabling up to 10x faster test execution while running existing Microsoft Playwright tests without any need for rewriting,” the company confirmed to TFN .
That puts Endform into a competitive developer infrastructure market shaped by browser-testing tools, QA automation platforms and internal CI workflows. Its wedge is not test creation, but execution speed and ease of adoption: the company says teams can get started in five minutes with a single command, making it easier to slot into existing engineering workflows.
Endform argues that the mismatch between faster development and slower verification is becoming more visible across product teams. “Today’s faster coding cycles still face the same 30-minute testing delay,” the company said, framing QA as a growing drag on release velocity even as engineering throughput rises.
Unlike BrowserStack, Sauce Labs, LambdaTest, and Cypress Cloud, Endform’s wedge is pure execution speed and frictionless adoption. The company says teams can get started in five minutes with a single command, making it easier to slot directly into existing continuous integration workflows
Built for modern development teams
The fresh capital will be used to build out the core team and scale commercial adoption as the company positions itself as the default solution for modern product organisations.
The startup says it has already gained traction in Sweden and the US, with Lovable among its customers. Endform describes itself as sitting “between code and release,” with the broader ambition of becoming the default testing layer for teams that want verification to move at the same pace as the rest of the software stack.
