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This Californian startup is using AI to help companies deliver top quality products, scores $30M funding

Image credits: UnitQ

The quality of a product has an integral role to play in its success. The product should be free from glitches `and bugs for people to use it as many won’t take time to even report a bug. This is where UnitQ, a Burlingame, California-based startup comes to play as it empowers companies to take a data-driven approach to product quality and fix right quality issues faster.

Investment from Accel

Now, UnitQ has raised $30 million in a Series B funding round led by Accel along with Creandum and Gradient Ventures, Google’s AI-focused venture fund. The total amount raised by the AI startup accounts for $41 million since its debut in 2018. The latest investment will help accelerate hiring across engineering and go-to-market so that UnitQ can grow its reach and serve more businesses.

“One of the best ways consumer technologies can differentiate is by building a product that is reliable and consistently works as intended for its users, and yet up to this point this has been largely an inexact and manual undertaking,” said Andrew Braccia, Partner, Accel. “We invested in unitQ because it has the potential to transform how businesses think about product quality and its impact on usage, retention, and bottom-line results. At Accel, I’ve invested in dozens of consumer tech companies spanning industries – from Hotel Tonight to Etsy to MyFitnessPal – and know that a product like unitQ would be a game-changer for almost all of them.”

AI to help businesses

UnitQ was founded by Christian Wiklund and Nik Lindstrom. It uses artificial intelligence to help businesses determine what impacts their product quality at a given time. Its unitQ Monitor, an AI-enabled product quality platform lets teams like engineering, support, product ops, and product management identify, prioritise, and fix quality issues that matter most.

As per the company, customers can increase their product quality by 20 per cent in 30 days, which correlates to a 20 per cent improvement in their unitQ Score. They can improve their product quality by identifying actionable insights in their user feedback from across data sources. UnitQ automatically tags and analyzes quality issues and delivers the most comprehensive and accurate view of product quality yet.

Customers using the UnitQ’s data-driven approach have witnessed sgnificant improvement in growth, user retention, and engagement by leveraging our product, which then impacts bottom-line results. Some well-known consumer technology companies relying on UnitQ, include Chime, Pandora, Strava, The RealReal, and AppLovin.

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