Overtune, a Reykjavík-based music platform that allows users to create their musical identity through sound and visuals, has secured $2M in a Seed round. Gabriel Jagger’s media company Whynow invested in Overtune, joining an impressive list of investors.
Overtune’s shareholders include Charles Huang (founder of the iconic gaming franchise, Guitar Hero) and Nick Gatfield (former CEO and chairman of Sony Music UK).
“I am thrilled to have Gabriel and the whynow team on board at Overtune. In a few short weeks they have impressed me with their agility and startup mindset,” says Sigurdur Arnason, co-founder & CEO at Overtune.
Create your own music
Major platforms such as TikTok and Instagram do not offer the option to create music to compliment users’ social media content, however, they rely on pre-existing music and thus outsourcing the creative process,
Sigurdur Arnason, Jason Dadi Gudjonsson, and Pétur Eggerz Pétursson founded Overtune in 2020. It is an intuitive mobile app that allows anyone with a smartphone to arrange beats, record vocals, and share content on their social.
The platform provides content that is accessible to people that don’t know how to create or produce music while retaining the quality of content associated with some of the most successful music producers in the world.
The company says the content is created by arranging music in a loop-based system and adding voice and video on top.
“Traditional music apps and composition programs have been accessible only to individuals with extensive technical and musical expertise, locking many out of the content creation economy,” says Petur Eggerz Petursson, co-founder.
Overtune provides users with the tools to make their own musical content.
“Virality on Social media is powerful, yet unpredictable. With the increase of TikTok and Instagram Reels content, the modern media format has changed. Overtune is made to fit the needs of the creative social media users who want to be able to create content on the fly – giving users a tool that allows them to project their own identity through sound rather than relying on pre-existing songs when making content.” said Jason Dadi Gudjonsson, co-founder.