London-based Eunice has secured $8 million across seed and pre-seed rounds to tackle due diligence, one of finance’s most overlooked inefficiencies. It was backed by Moonfire Ventures, Speedinvest, and Openspace Ventures.
The funding round attracted a notable group of angel investors. These include Paul Forster, Charles Delingpole (ComplyAdvantage), Christian Faes (LendInvest), Keith Grose (Coinbase UK), Nathan McCauley (Anchorage Digital), Michael Li (Coinbase), Vivian Liu (Fidelity International), Dr. Nakeema Stefflbauer (FrauenLoop), Srin Madipalli (Accomable, acquired by Airbnb), Fredrik Hjelm (Voi Technology), Benjamin Fernandes (NALA), Perry Tam (Locus Ventures, Storm8), and Zehan Wang (Paddington Robotics).
With fresh capital, Eunice plans to deepen its capabilities, expand coverage across private markets, and accelerate commercial growth. Its ambition is to become the default infrastructure layer for due diligence and disclosure in alternative assets.
Rebuilding trust in fragmented investment processes
Despite the rapid evolution of financial markets, due diligence remains largely manual and inconsistent. Investment teams are often expected to evaluate increasingly complex opportunities while maintaining clear documentation for regulators and stakeholders.
Eunice addresses this gap by introducing structured frameworks that bring consistency to the process. Its system enables institutions to produce audit-ready reports with full traceability, ensuring that every decision can be explained and defended. Eunice deployed AI agents delivering structured, audit-ready, asset-level assessments.
Rather than replacing human judgment, the platform strengthens it, embedding oversight into workflows while removing inefficiencies that have long plagued the industry.
Experienced leadership guiding Eunice
The company was founded by Yi Luo in 2021 in London. Luo is a second-time fintech entrepreneur and former venture capital investor. Her motivation stemmed from firsthand experience observing how weak disclosure standards can erode trust, particularly in emerging asset classes.
She is joined by Philip Lam, who previously co-founded AI startup Nex and served as VP of Engineering at GoodNotes, helping scale the platform to over 30 million users globally.
Luo started Eunice after seeing how weak disclosure standards and opaque decision-making undermine trust in emerging asset classes. As digital assets and private markets grow, institutions need better infrastructure to document and defend how investment decisions are made.
From digital assets to broader private markets
The company initially focused on digital assets, where the need for robust disclosure standards became urgent amid rising regulatory attention. Exchanges and custodians required clearer ways to assess and present risk, particularly as institutional adoption grew.
Eunice stepped into this space early, working with major players including Coinbase, Crypto.com, Copper, and Zodia Custody. Its tools enabled these firms to generate structured, asset-level assessments that meet increasing compliance expectations.
The company also played a role in shaping the UK’s digital asset disclosure standards through participation in the Financial Conduct Authority’s Regulatory Sandbox, highlighting its influence beyond just technology.
Now, Eunice is expanding its reach into broader alternative assets. Pension funds, endowments, and funds of funds are under mounting pressure to improve transparency and governance. Eunice’s infrastructure offers a way to standardise these processes across asset classes.
A response to scaling risks in alternative assets
As private markets grow in size and complexity, the consequences of weak governance are becoming more visible. When alternative assets scale without matching improvements in oversight and documentation, the risks extend beyond individual firms to the broader financial system.
Eunice’s approach is built around this reality. By replacing fragmented workflows with auditable systems, it ensures that investment decisions are not only made efficiently but are also defensible under scrutiny.
This is particularly critical as limited partners and regulators demand clearer insights into how capital is deployed. Transparency is no longer optional, but is becoming a baseline expectation.
“When decision-making in alternative assets is opaque, risk doesn’t disappear – it just becomes invisible until it isn’t. As these markets grow more complex and more visible, institutions need to show not just what they decided, but how. We’re building the infrastructure that makes that process structured, transparent and defensible – without stripping away professional judgement.” said Yi Luo, Founder and CEO of Eunice.
“Eunice represents the next generation of vertical AI startups that redefine how critical work is done in regulated markets,” said Mattias Ljungman, Founder and Managing Partner at Moonfire Ventures. “In a world where “general-purpose AI is moving into verticals, advantage comes from systems that embed regulatory logic, accountability and domain workflow. Eunice is codifying how regulated institutions operate. That depth of integration, combined with strong early traction and deep domain expertise, positions it to lead the market.”
