Undoubtedly, gold, a primary material used in jewellery making is infinitely recyclable without losing its quality. However, most of the world’s gold isn’t reused. Reportedly, less than a meagre one-third of the global gold supply is currently recycled. Finematter wants to change that by encouraging eco-friendly practices in jewellery making and buying.
The London-based Finematter, the circular online marketplace revolutionising the jewellery industry has now announced the second close of its seed round. With this, the total funding raised in the seed round accounts for €2.6 million. The investment came from renowned tech founders and industry veterans.
It also saw participation from angel investors such as Heini Zachariassen (Vivino), Christine de Wendel (Zalando/Sunday), Jeppe Rindom (Pleo), Dino Patti (Playdead/Jumpship), Peder Micheal Pruzan-Jørgensen (Pandora’s Sustainability board), and participation from existing shareholder Heartcore Capital – with 46% of investors being female.
With this round, Finematter not only gets financial backing but also invaluable expertise from seasoned experts. The company looks forward to building on this momentum to drive positive change and make the world of real jewellery more inclusive, transparent, and environmentally responsible.
“We are absolutely thrilled and grateful to be backed by such an incredible group of investors. They, as we do, believe that we have a unique opportunity to create a category-defining company, which can make a difference for the many thousands of independent creatives in the jewellery industry, as well as a blueprint for a truly circular business model,” said Caroline Chalmer, Founder & CEO of Finematter. “This funding will enable us to further develop our platform, expand our network of jewellers, and create a lasting impact on the circularity of the jewellery space.”
Connects customers and jewellers
Founded in 2021 by Caroline Chalmer in London, Finematter is an online marketplace connecting customers with over 150 independent jewellers worldwide. It empowers customers to order, repair, remodel, and recycle real jewellery, giving them access to work with the world’s most skilled jewellers, vetted by Finematter via a strict assessment process to choose the most talented, undiscovered jewellers. Currently, they are partners with jewellers from London, Copenhagen, New York, Los Angeles, Paris, Amsterdam, Rome, Stockholm, and Zurich.
When customers place an order, they will shopping directly from the jeweller. The piece of jewellery is made specifically for the customer, and sent directly from the jeweller. Committed to circular principles, all jewellery transacted through the platform is issued with a digital certificate, documenting the full life-cycle of a piece of jewellery and enabling circularity.
