Estonian-based Cloud Factory that digitises fine jewellery creation, has raised €2 million in seed funding. The investment round was led by Change Ventures (which backed Recruitlab and Eurora) alongside participation from Superhero Capital, and angel investors Artis Kehris (Printify co-founder) and Andrius Šlimas (Oberlo co-founder and CEO).
Plans to increase manufacturing capacity
Cloud Factory will use the investment to increase its manufacturing capacities and further develop its online platform for product creation and effortless order management integrations in order to meet the demand and needs of the new era of celebrities and brands.
Kati Kask, Co-Founder and COO of Cloud Factory, commented: “Currently there is no other company in the world offering the same manufacturing model as the one we’ve developed. Our unique in-house printing processes, and post-production operations, enables us to use metal 3D printing for volume manufacturing of high quality jewellery products in a cost-efficient and sustainable way. We are bringing a new dimension to an often outdated sector by simplifying the processes of creating and launching personal jewellery products.”
“We are really excited to live in the era of the metaverse and we are able to bring a really old and traditional industry into this game by producing both physical products and NFTs of exquisite jewellery for leading brands and celebrities,” added Cloud Factory Founder and CEO, Taavi Kikas.
“The jewellery industry is a lucrative one, and Cloud Factory has brought a new dynamism to it,” added Rait Ojasaar, Investment Partner at Change Ventures. “Most traditional jewellers have long lead times, aren’t hugely sustainable, and don’t offer the hands-on experience that Cloud Factory provides – from initial design ideas, to branding and direct shipping to customers. It’s a business that’s ideally placed for those artists, musicians, and celebrities who are looking for a way to create prime quality and high volume trendy statement jewellery for their fans.”
World’s first zero-waste jewellery factory
Founded by Taavi Kikas, Kati Kask, Marek Jõeleht, and Erik Karu in Tallinn in 2018, Cloud is the world’s first company to use direct metal 3D printing to scalably manufacture fine jewellery in a cost-effective and sustainable way. It has introduced green tech to the jewellery industry and uses resource-efficient 3D printing technology.
Only natural and sustainable materials and 100% recycled precious metals are used in the process of making the 3D printed jewellery, through an on-demand manufacturing model.
Simplifies creating branded jewellery merchandise
Cloud Factory helps musicians, brands, and celebrities create their own branded jewellery merchandise through a fully managed service that offers concept building, manufacturing, branded packaging, and drop-shipping. Its innovative production method uses direct metal 3D printing which minimises the usual production cost and time to produce fine quality jewellery.
Through Cloud Factory, making an entirely new jewellery piece is as easy as printing a logo, and brands can effortlessly level up their merchandising portfolio by adding new jewellery designs. Cloud Factory’s fully managed service gives celebrities, brands and creators the flexibility of offering fans quality state-of-the-art products without the time consuming effort of having to develop and launch new products.
Cloud Factory provides services such as developing design ideas, dealing with pre-orders and inventory, and can give creative artists and celebrities the freedom to spend their time developing their work and brand. The flexible 3D printing process allows clients to launch products quickly and adjust merchandising selections according to new content or fast changing trends.
