Madrid-based e-commerce logistics platform Reveni has secured €7.5 million in Series A funding. The round was led by 13books Capital, with participation from JME Ventures, BSV, Bynd Venture Capital, and a group of existing backers.
The investment will help Reveni strengthen its presence in the UK and EU, grow its team, and further develop its products. To date, the company has raised €17.3M.
Why was Reveni founded?
Reveni was founded in 2022 by Fernando Pedraz (CEO), Pablo Molinero (COO), and Gonzalo Martín (CTO). Fernando Pedraz, who previously worked at Geoblink, Pulpomatic, and Glovo, saw firsthand how poor return experiences cost retailers revenue and customer loyalty.
Slow refunds, stock mismatches, and poor returns handling often lead to dissatisfied customers, higher costs, and lost opportunities. For businesses operating internationally, the complexity multiplies: cross-border shipping, customs, and varying regulations can significantly disrupt the customer experience.
Returns alone are costing retailers over $890B globally each year, the average online return rate is nearly 17% and in cross-border sales, return rates can climb to 25%.
“When he was leading logistics at Glovo, it was clear that global retailers were losing customers because of how complicated returns were,” Pedraz recalls. “That was the starting point for Reveni.” The vision is to create a unified system for returns, logistics, and cross-border sales management.
Reveni has a growing team of 25, of which 11 are women, underlining a balanced approach to building diverse teams.
Improving reverse logistics
Founded in 2022, Reveni is an e-commerce-focused platform that integrates sales, logistics, and returns into a single dashboard. The Spanish company provides a single platform that unifies instant refunds and exchanges with global tax filing, duties and tariffs calculation, and logistics orchestration.
“By combining fintech-grade instant payments with deep commerce infrastructure, we help brands expand internationally while reducing costs and turning returns into loyalty moments,” adds Pedraz.
Reveni focuses on improving reverse logistics by allowing brands to offer instant refunds and exchanges, which helps reduce complications after a sale. The company uses a risk model that allows it to approve requests in real-time without putting its clients at risk, fully integrating the process with e-commerce and logistics systems.
Launched Reveni Atlas
Recognising that logistics starts with a sale, Reveni launched Reveni Atlas in 2025 for e-commerce brands selling internationally. This platform automates several logistics tasks, including calculating duties and taxes at checkout, managing customs clearance, handling fiscal declarations, and providing tracking information, all without relying on intermediaries or hidden fees.
Reveni claims to help businesses save about 25% on logistics expenses and 30% on costs associated with international sales management.
Brands that utilise Reveni have reported increases in repeat purchases, average order values, and retained revenue. Some of the companies using Reveni include Victoria Beckham, ME+EM, Castore, Ego, Jigsaw, Bella Freud, The Fold, and Hurley.
The Spanish company currently competes with returns platforms like Loop or Happy Returns, and with cross-border solutions like Global-e or Swap.
“Our differentiation lies in covering the entire post-purchase and cross-border journey end-to-end, with instant payments at the core,” explains Fernando Pedraz.
What’s next?
Over the next three to five years, Reveni will focus on two main priorities — global expansion and product innovation. “Our commercial focus has so far been primarily on the UK, which represents more than half of our revenues, along with Spain and the Netherlands,” adds Pedraz.
However, the company will deepen its footprint across Europe and prepare for entry into the US by late 2026. Additionally, the company plans to expand its fintech and AI capabilities, aiming to fully automate the post-purchase and international logistics journey.
