ZyG, an Israeli AI startup building an operating system for direct-to-consumer brands, has raised $60 million in a Series A round led by Accel, bringing its total funding to $118 million.
The company previously secured $58 million in a seed round in March 2026 from Bessemer Venture Partners, Viola Ventures, and Lightspeed Venture Partners. Felix Capital has joined as a new Series A investor.
The company was founded in Tel Aviv by Omer Kaplan and Tomer Bar-Zeev, along with Assaf Ben Ami, Nadav Ashkenazy, Daniel Shina, Dr Eyal Amitt, Omri Steinmetz, and Guy Tsur, to solve a structural challenge.
More than 90% of direct-to-consumer products fail to scale, not due to product quality, but because founders need to master growth marketing, data science, logistics, and capital strategy.
Founded in 2025, ZyG begins by assessing a product’s potential to scale with its agentic marketability test, which assigns each product a ZyG Score. Products that meet the required score are offered a partnership.
The platform then manages all operational aspects of growth, such as brand and store development, creative generation, user acquisition, conversion optimisation, retention, and logistics. More than 60 AI agents, all working on a unified data layer, handle these tasks.
This model sets ZyG apart from Shopify, which offers infrastructure, and from analytics tools like Triple Whale or Northbeam, which only cover parts of the sales funnel. Unlike rivals, ZyG wants to replace the entire operational stack, including validation, execution, and financing, with a single system.
“The industry has spent years perfecting how we sell online, yet scaling remains fragmented and fragile. By combining the ironSource founders’ commerce pedigree with deep AI expertise, the ZyG team has built the definitive Agentic Operating System that finally gives entrepreneurs the automated growth engine they need to scale,” says Sonali De Rycker, partner at Accel.
The new funding will help ZyG expand in the US and Europe and improve its predictive financing models. The company had about 65 employees at the time of its seed round and expects to generate tens of millions of dollars in revenue in 2026.
