Eugenia Kuyda, best known as the founder of Replika, is back with a new venture called Wabi. It is a social platform that lets anyone build, share, and remix mini apps instantly. Backed by $20 million in pre-seed funding, Wabi promises to make app creation as easy and social as posting a video.
Wabi’s funding came from AngelList’s Naval Ravikant, Y Combinator’s Garry Tan, Twitch’s Justin Kan, Notion’s Akshay Kothari, Replit’s Amjad Masad, and Conviction’s Sarah Guo. This participation shows that software creation is moving away from code and toward community-driven creativity.
A new era of instant software creation
At its core, Wabi simplifies app creation to a single prompt: type what you want, and the platform generates a functioning mini app. It handles everything design, interface, and data handling. Instead of uploading to a traditional app store, users share their creations directly in a social feed where others can like, comment, use, or remix them.
This social app store blends creation and discovery in real time. Early testers have already produced everything from trivia games to habit trackers and news dashboards. While not all creations are flawless, Wabi’s remix culture encourages improvement, allowing users to evolve each other’s ideas without friction.
Founder with expertise
Kuyda’s success with Replika, which reached tens of millions of users, gives Wabi strong credibility. Her experience scaling a consumer product built around interaction shows in Wabi’s design: social feedback loops, personalization, and fast iteration. The platform is built to hook creators and audiences alike, creating momentum through engagement.
The YouTube of apps
Wabi enters a space buzzing with tools like Cursor, Lovable, and Replit. Yet, its focus on community-driven creation sets it apart. Instead of forcing users to download, package, or submit apps, Wabi makes building and sharing instant, a frictionless cycle of creativity and feedback.
The company has ruled out advertising, opting instead for monetisation through premium app marketplaces, creator subscriptions, and professional tools. Like YouTube’s evolution from amateur clips to full-fledged channels, Wabi envisions a future where playful experiments grow into powerful utilities.
Still, challenges remain, from ensuring quality and data safety to curbing low-value spam apps. Wabi plans to tackle these with moderation tools, permission systems, and ranking models that reward originality and reliability.
If successful, Wabi could redefine how apps are created, discovered, and shared, turning software itself into the next great social medium.
