Simon Beckerman’s latest startup DELLI has secured a $7.2M funding from Balderton and HV Capital, who also invested in Depop. Last year, the food and restaurant marketplace also raised €2.9M in a seed investment round.
Marie Petrovicka, former VP of Markets at Depop, joined him as co-founder and COO earlier this year. “I am excited to announce DELLI’s $7.2M raise to ignite growth further and expand its offer to makers and consumers alike. DELLI’s success over the year, from the 200 makers already signed up to the app to units sold, highlights that there is space in the market for DELLI and a consumer desire for its service,” says Simon Beckerman.
Marketplace for food lovers
Simon Beckerman, who founded Depop, a social marketplace for savvy social media users, founded DELLI to provide a marketplace for independents to both buy and sell food and drinks.
For community members, one can launch the app and jump straight into a world of food and drink and explore unique cuisines from the small-batch makers. As a ‘buyer’ within the community, if you see something you fancy, a few short clicks later and it’s on its way to their home.
DELLI uses the “drop” model seen in fashion to sell products (where a limited amount of a new product released at a set time) to help build excitement around each product, but also importantly to DELLI’s mission – combats obstacles small producers can face like managing food waste, cash and ingredient flow.
By supporting the small producers of this world, DELLI aims to change the broken food industry. DELLI believes that good food is for everyone and the platform is sustainable.
“We are excited to be backing DELLI and working again with Simon and Marie. Simon has an extraordinary flair for spotting emerging trends and building markets and communities around them. Marie is an operator extraordinaire, making them a formidable founding team. DELLI democratises food production and brings the diversity of choice of local produce to consumers. We are looking forward to the journey ahead.” says Daniel Waterhouse, Partner at Balderton Capital, who led the investment.
