Sereact has raised $110 million in Series B funding to improve its AI model for smarter, more flexible robots, according to Bloomberg. The round was led by Headline, with new investors Bullhound Capital, Felix Capital, and Daphni joining previous backers.
Earlier, in January 2025, Sereact raised €25 million in a Series A round led by Creandum. Point Nine, Air Street Capital, and angel investors like former Formula 1 World Champion Nico Rosberg and former Google DeepMind product lead Mehdi Ghissassi also took part.
Since starting in Stuttgart in 2021, Ralf Gulde and Marc Tuscher have argued that the main challenge in robotics is software. Sereact is the first to combine zero-shot visual reasoning, which enables robots to perform tasks without specific training, with natural language instructions.
Its tool, PickGPT, lets customers set up Sereact’s software in just one day and start saving money right away, unlike traditional robotics setups that can take months to program. The system uses vision-language-action models, which help robots understand their surroundings, identify new objects and situations, and choose the right actions in real time.
Sereact’s robots learn from real-world use, not just from test data, so they get better with every task. With about 200 systems already in use across different types of robots, this learning process is accelerating and making Sereact’s technology harder to match.
Sereact’s software has been adopted quickly by companies like BMW, Daimler Truck, Bol, and Active Ants for use in logistics and manufacturing.
Its direct competitors include Physical Intelligence, Figure AI, Covariant, and Boston Dynamics. Unlike rivals, Sereact focuses on software and working with any hardware,
The new funding will help develop Cortex 2.0, expand operations in the US through Sereact’s Boston office, and support integration with additional robot types, including mobile robots and humanoids.
