Brazilian startup Segura has raised an $8 million in a seed round to build what it calls the operating layer between insurers and brokers across Latin America.
The round was co-led byAndreessen Horowitz and Kaszek, Latin America’s most active venture firm, with participation from Big_Bets. Angels include Assaf Wand, co-founder and CEO of Hippo Insurance; Marcelo Blay; Fersen Lambranho; Anderson Thees; and the Almeida Braga family of Icatu, as well as entrepreneurs from NG Cash, Brex, and Fanatic.
Segura was founded in 2024 by Luis Alberto “Bebeto” Nogueira, Lucca Buffara, and Pedro Nobrega to connect insurers and brokers through a single operating layer, covering quote structuring, policy management, renewals, submissions, and billing across multiple carriers.
“We started Segura because we believed two things. First: brokers will matter more in the AI era, not less. Insurance is a trust business, and trust doesn’t scale through bots — it scales through people. Second: for carriers and brokers to thrive in that world, they need a different kind of infrastructure connecting them,” say the founders to Tech Funding News.
At the centre is Helena, Segura’s AI assistant, which interprets policy data, customer records, and previous interactions to support brokers with real operational tasks, explaining clauses, guiding renewals, comparing products, and accessing approved carrier sources, APIs, and regulatory terms from SUSEP, Brazil’s insurance regulator.
Brokers can run customer journeys directly through WhatsApp, which is where most of their client communication already happens. Segura’s inclusion in the WhatsApp AI Startups Hub, which the company says makes it the only insurance firm currently in the programme, validates that channel choice.
Segura’s direct competitors include FurtherAI and Azos. Unlike rivals, the startp is building for Latin America’s broker-centric distribution model, where WhatsApp is infrastructure and SUSEP compliance is non-negotiable.
Capital will fund engineering headcount, deeper carrier integrations, and expansion of Segura’s insurer and broker network across Latin America beyond Brazil. The long-term ambition is explicit: not to become another legacy broker tool but to define a new category — insurance distribution infrastructure — from the ground up.
“Our goal is simple: build the best sales infrastructure the industry has ever had. Segura makes carriers’ sales operations dramatically more efficient and brokers significantly more productive — and those two compound, ” conclude founders.
With 3,000 brokerage firms already on the platform and the two most active Latin American VC firms behind it, the compounding has already started.
