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Publishers rejoice: This UK startup swipes more than half a million to increase revenue per reader

Image credits: Bridged

Bridged, a London-based content tech startup, has secured over €650K in a pre-seed funding round led by BY Venture Partners, with participation from London-based VC firm QVentures (who also backed CloudNC and Allotme recently), and also four angel investors.

The AI-powered no-code platform will use the proceeds to grow its sales team and improve its product over the next 12 months.

Maanas Mediratta, founder and CEO of Bridged, says, “This is a milestone for Bridged. We have proven our product works and are delighted to have a string of new investors who see

how our software will change the publishing and marketing landscape. We are thrilled to have them on the Bridged journey.”

Automating content marketing funnels

Founded by Maanas Mediratta, Bridged is a world-first no-code AI solution to automate content marketing funnels for publishers. Before Bridged, Mediratta created a socially conscious news app – News In Three Lines (NITL). 

The news app (NITL) aims to make verified and unadulterated news information interactive so users can better engage with news media, according to Mediratta. 

Bridged also uses Artificial Intelligence (AI) to understand visitor intent and identify hotspots within content – text, audio, or video, which are anticipated to generate engagement. 

Consequently, the UK-based startup’s AI software increases conversions rates by up to 10 fold, and creates up to 50 times more privacy-first data.

“We have created software that allows publishing and content marketing worlds to use AI like big social media companies like Instagram and Twitter do. AI is at an incredibly exciting stage, as we see with projects like Chat GPT and Dall-E coming to the surface,” says Mediratta.

Further, Bridged’s AI helps publishers and marketers generate more clicks, ad revenue, sales, newsletter signups, and paid subscriptions by using first-party data and fully automated AI campaigns.

“With Bridged, companies who often have to use up to 10 software systems to manage their business can dump them all and fuel their business using our software at a fraction of their current IT costs,” adds Mediratta. 

Abdallah Yafi, General Partner at BY, said, “The content landscape is going through major privacy-related changes while AI is disrupting more and more traditional industries. We at BY are excited about participating in this round as we see Bridged as one of the winners in this changing landscape with a solid technology AI moat and a strong team.”

Alex Cochand, Head of Origination at QVentures, said, “With recent privacy changes and the demise of 3rd party cookies, we believe that there will be a huge opportunity for technology solutions to support publishers in maintaining and increasing their revenue. For that reason, QVentures is incredibly excited about our investment into Bridged and, in particular, to be working with Maanas and his team.”

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