- Peec AI, based in Berlin, is negotiating new funding that would value the company at $200M, nearly twice its value eight months ago.
- The startup reached $10M in annual recurring revenue just 16 months after launching and opened its first US office in May 2026.
- Investors are turning their attention to the GEO market, which encompasses tools that help brands appear in AI-generated search results, and could grow to $17B by 2034.
Google’s promise was simple: rank high, get found. But that’s changing. More people now use ChatGPT and Perplexity to find products instead of searching with keywords. New marketing tools are popping up to meet this change, and Berlin’s Peec AI wants to be at the forefront.
According to industry reports, the startup is negotiating new funding at a pre-money valuation of $200M. That’s about twice its value from eight months earlier. The funding round is still open.
Peec AI’s fundraising follows its milestone of surpassing $10M in annual recurring revenue just 16 months after launch, making it one of Europe’s fastest-growing marketing software startups. The company also opened its first US office in New York.
What Peec AI does and why it’s hard to copy
Peec AI was started in 2025 by Marius Meiners, Tobias Siwonia, and Daniel Drabo. All three co-founders met during Antler’s Winter 2024 cohort in Berlin. As of today, the company has about 85 employees.
The startup helps marketing teams see and improve how their brand shows up in AI-generated answers. For example, when someone asks ChatGPT to recommend a CRM or uses Perplexity to find the best travel insurer.
Unlike traditional search engine optimisation tools, also known as SEO, that track website rankings, Peec focuses on prompts, which are the questions people type into AI models when they’re thinking about buying something. Its dashboard reveals which sources influence the AI’s response, how positively a brand is mentioned, and gives marketing teams clear steps to take.
Peec’s technical advantage lies in its data collection method. Instead of querying AI platforms via back-end APIs, which may return sanitised or unrepresentative results, Peec uses screen scraping to mimic real user interactions and capture exactly what consumers see.
For brands that want to show up in ChatGPT answers to questions like “the best CRM for fast-growing startups,” Peec tracks their performance against competitors in 115 languages. It also suggests actions, like which Reddit communities to join, which publications to target, and what content gaps to fill.
This method is part of a new field called generative engine optimisation, short for GEO, which is like SEO for the AI era. GEO is about getting brands mentioned in AI-generated answers, rather than just ranking links on a search results page.
A competitive market with big risks
The GEO market is crowded. Profound, based in New York, targets enterprise clients with strong compliance features, which help in regulated industries, though its funding details are private. OtterlyAI from Austria focuses on analytics. Bluefish raised $22M in a Series A in January 2026. Semrush, a well-known SEO company, has added AI tracking to its platform and uses its big customer base.
Peec stands out with its accessible pricing, starting at €75 per month. As of November 2025, it was adding about 300 new customers each month. Its clients include Axel Springer, Chanel, ElevenLabs, TUI, and n8n. While other companies have moved upmarket or focused on content creation, Peec has stuck with a monitoring-first, marketer-friendly strategy.
This strategy comes with risks. Just monitoring may not be enough to stay ahead. Competitors are adding features like content generation, technical audits, and automated optimisation, which Peec doesn’t offer yet. Whether Peec can grow its product before others catch up is a big question for its $200M valuation.
Peec has raised $29.1M over three funding rounds. Its seed round, led by 20VC, closed in July 2025. Four months later, it closed a $21M Series A led by Paris-based Singular, which has also invested in Algolia, Qonto, and Homa. Other investors included Antler, Combination VC, identity.vc, and S20. The investors in the new round and how the money will be used haven’t been shared yet.
The market Peec is entering is growing quickly. The global GEO services market was worth about $1 billion in 2025 and could reach $17 billion by 2034, with a yearly growth rate of 45.5%. AI search platforms now handle around 15 billion queries each month, and brands that aren’t mentioned in those answers are missing out on more buyers. Research from early 2026 shows that 67% of Fortune 500 chief marketing officers now see GEO as a top-three digital priority, up from 18% in 2024.
Peec’s situation is exciting but also uncertain as this market is still new. Most enterprise marketing teams are just starting to set up GEO programs, and what counts as success in AI search is still being figured out.
The $200M valuation shows that investors believe Peec will help set these standards, not just follow them.
