Omnia, a Madrid-headquartered startup building an agentic platform for improving brand presence across AI-powered search engines and assistants, has closed a €3.5 million pre-seed funding round. The round was led by Visionaries Club, with participation from KFund, Baobab Ventures, and angel investors including Carles Reina (ElevenLabs), Paulo Rodriguez (Vanta), and Hugo Arévalo (ThePower).
The funding will accelerate product development, expand source coverage and agentic content placement, and support Omnia’s international growth plans as it seeks to capitalise on the shift from traditional browser search towards AI-powered assistant-driven discovery.
Helping brands win visibility in the AI era
Founded earlier this year by CEO Daniel Espejo and CTO Miguel Fernández, Omnia’s founders bring deep experience scaling tech products globally. Espejo previously led market launches at Klarna, driving adoption by millions of users, while Fernández brings extensive platform engineering expertise from his time at GitHub and Fastly. Together, they combine proven product execution and sophisticated engineering to build a platform fit for the AI era.
Espejo told TFN, “The company was founded to address a recognised market need: as AI assistants like ChatGPT, Perplexity, and Google AI Overviews increasingly become the ‘front door to the internet,’ brands are losing visibility and control over how they appear in AI-driven search results. Omnia’s goal is to help companies understand and influence how AI engines represent them — moving from insights to action through automated agents.”
Omnia’s platform identifies high-demand topics users ask AI assistants, benchmarks brand visibility against competitors, and reveals the sources these AI engines cite. The platform leverages embedded AI agents to create and place optimised content in the right digital sources, helping brands convert insights into real-world AI visibility gains.
Unlike traditional SEO and digital marketing tools, Omnia’s agentic approach automates content creation and positioning, meeting the speed and complexity demands of AI-driven search. Competitors in this emerging space include LLM Pulse, which also tracks brand visibility in AI-generated answers but differentiates itself with multi-model coverage and sentiment analysis capabilities.
“AI assistants are becoming the front door to the internet. Omnia gives teams the playbook and the agents to act on it. Moving from dashboards to done. Just like Cursor makes engineers 10× more productive, Omnia makes marketers 10× more effective on the channels that matter now,” says Espejo.
Omnia has gained early traction with customers, including Personio, ElevenLabs, Air Europa, Ironhack, and Trade Republic, as well as marketing agencies such as MIO Group and Product Hackers. Users have reported up to 3× improvements in AI-driven visibility since adopting the platform.
What’s next?
Looking ahead, the company plans to enhance its topic intelligence capabilities, broaden the range of sources it covers, and further develop its agentic content placement features. Omnia is also gearing up for international expansion from its Madrid base to serve global markets experiencing rapid AI adoption.
Espejo concluded, “Omnia plans to use the new funding to pursue international expansion from its base in Madrid, accelerate product development, expand topic intelligence, source coverage, and agentic placement capabilities, and drive commercial growth through broader customer adoption.”
