Brooklyn-based startup Mega has raised $11.5 million in Series A funding to scale its AI-driven growth platform designed specifically for small and mid-sized businesses. The round was led by Goodwater Capital, with participation from Andreessen Horowitz, Atreides Management, SignalFire and Kearny Jackson.
The investment also drew an unusual group of backers from professional sport, including WNBA stars Diana Taurasi, Breanna Stewart, Kelsey Plum and Nneka Ogwumike.
The funding will help the company expand its platform, which replaces traditional marketing agencies with a network of automated growth tools that manage campaigns from start to finish.
Born from frustration with marketing and SEO
Mega’s origins trace back to a very different venture. During the COVID period, the founders were building a video game company when they encountered the same problem many startups face: breaking through the noise of search engines and digital advertising.
Traditional SEO tactics were slow and unpredictable, while marketing agencies often charged high fees with uncertain results.
Instead of accepting the status quo, the team began experimenting with their own automation tools to accelerate growth. When ChatGPT emerged, they pushed their experiments further, building internal systems to automate parts of their marketing workflow.
The results were dramatic. Organic traffic increased 100 times, and paid customer acquisition costs dropped by 80 per cent.
When co-founder Lucas Pellan shared the tools with fellow founders, the reaction was immediate. Many wanted access to the same system, pushing the team to turn their internal solution into a standalone platform.
How was the idea born?
As shared by co-founder Lucas Pellen to TFN, “We started as a video game company during COVID. When ChatGPT launched, we started using it very early to build tools for ourselves to grow faster, specifically focusing on SEO tools and paid ads tools. Our organic traffic grew by 100x, and our paid ads’ customer acquisition cost decreased by 80%. When I would talk to friends of mine who were founders about the tools we had built, I kept hearing “can we have that” over and over again, so in April 2025, we decided to try selling a product for a month to see what would happen, and within the first week, it was obvious that we should pivot.”
He continued stating, “The key insight we had early on was that people didn’t want another AI chat tool that they had to spend hours wrestling with to get their desired output. Rather than building a tool for a human to use, we set out to build a service delivered via software. The way we accomplish this is that 55% of the work is fully automated, 35% is mostly automated, but we have humans in the loop and 10% of the work we still do end-to-end for humans. This allows us to run ads, SEO and websites for our customers end-to-end. This means that if a customer signs up and never once logs in to the product, their business will still grow faster because we do all of the work for them.”
Replacing agencies with a software-driven growth team
Mega’s product is designed for businesses generating roughly $500,000 to $20 million in revenue, a segment often caught between DIY marketing tools and expensive agency contracts.
Instead of asking business owners to learn complex marketing software, Mega delivers execution directly. The platform operates through a network of specialised agents that plan, launch and optimise campaigns across SEO, paid advertising, GEO and website management.
From the customer’s perspective, it functions like hiring a full growth team, except the system runs continuously in the background. Even if a client rarely logs in, campaigns continue to improve through ongoing optimisation and reporting.
The structure blends automation and human oversight. Around 55 per cent of the work is fully automated, 35 per cent runs with humans supervising the process, and the remaining 10 per cent is executed entirely by people. This balance ensures consistency while still maintaining quality control.
Each campaign feeds new performance data into the platform, improving targeting, bidding strategies, creative generation and audience selection across the entire customer network.
What makes Mega different from the rest?
Regarding how its AI technology is different, the Mega co-founder said: “Our core product is an AI-powered growth engine that replaces traditional marketing agencies for SMBs. It is built for small and mid-sized businesses (roughly $500k–$20M in revenue) that want predictable customer acquisition and growth but don’t have the expertise, time, or budget to manage multiple tools, vendors, or agencies.”
He further stated, “Instead of selling software tools, we deliver outcomes. The platform uses a network of specialised AI agents to handle your SEO, GEO, Paid Ads and website. From the customer’s perspective, it feels like hiring a high-quality growth team, but it runs as software.”
Rapid growth
Demand for the platform has been strong from the start. Mega grew from zero to $10 million in revenue in just 10 months, serving a diverse customer base that includes home services companies, law firms, healthcare providers, ecommerce brands and software businesses.
Results across clients have been striking. A Texas medical spa increased search traffic by 174%, while a personal injury law firm saw search visibility grow by 243%, helping it reach top rankings for competitive keywords.
In another example, a direct-to-consumer health brand generated $120,000 in website revenue, outperforming its Amazon marketplace sales without increasing advertising spend. On average, businesses using the platform grow around 20 per cent faster.
For many customers, the biggest change is predictability. Business owners report steadier lead flow and more time to focus on operations instead of managing marketing channels.
What’s next?
Regarding future plans, the company stated, “In addition to SEO, Ads and websites, we plan to build agents to manage our customers’ entire revenue generation engine. Email, outbound, organic social, lead qualification, sales ops, reporting and analytics. Everything they need to grow their business faster.”
“We realised early that business owners do not want another AI chat tool that requires hours of prompting,” said Lucas Pellan, co-founder of Mega. “They want customers. So we built a system that actually does the work. We use AI agents to execute end-to-end, continuously improving performance so SMBs get predictable growth without managing agencies or juggling tools.”
“Mega represents a fundamental shift in how SMBs should think about marketing, from paying for effort to paying for measurable, repeatable growth. We’re excited to back Lucas and team as they build an AI-native enterprise-grade growth engine that any business can turn on,” said Vivek Subramanian, Partner & Chief Product Officer at Goodwater Capital.
