Realm, a Helsinki-based company, has raised $4.5 million in seed funding led by Frontline Ventures. HubSpot Ventures. Slack co-founder Cal Henderson and Deel co-founder Alex Bouaziz also joined the round.
Founded in 2023 by Mikko Mäntylä, Miika Huttunen, and Johan Jern, Realm builds a context graph, which is a structured and always-updated model of a company’s go-to-market activities, such as products, market position, pipeline, and strategies.
“Sales teams work across tons of different systems. All of this context needs to be collected, prioritised, organised, and structured before agents are able to do the same in sales as they can in engineering already,” says CEO Mäntylä in a conversation with Tech Funding News.
Realm helps AI agents independently draft RFP responses, security questionnaires, and deal materials. Every time a person makes an edit, it is added to the graph, thereby increasing the company’s knowledge over time.
The platform integrates with Slack, major CRMs, and AI assistants such as Claude and ChatGPT. For the first time, it is available for self-serve sign-up, so users no longer need a sales call.
“Engineers now have multiple terminal windows open, agents draft all the code, and the role of a human has changed from author to reviewer and manager of these fleets of agents. We think sales is one of the next teams where this revolution will happen,” Mäntylä explains.
All three co-founders come from Slush, which Mäntylä calls “the best founder school in Europe.” The Slush network played a big role in their fundraising. Cal Henderson invested after Mäntylä pitched him at last year’s event, and Alex Bouaziz, whom Mäntylä interviewed on the Slush podcast and hosted on stage in 2022, also became an angel investor.
“These are people we would have had no access to as young entrepreneurs from Finland without Slush,” Mäntylä says. The company now has a team of 10, mostly engineers, with plans to push its diversity with new funding.
Direct competitors include Responsive, Loopio, Arphie, and Steerlab. “Our take is that this is going to be the biggest transformation of how sales teams work since the emergence of cloud-based CRMs. There are going to be many winners in this category, and we are working as hard as we can to be one of them,” Mäntylä says.
Realm’s main goals now are to grow its new self-serve tier, increase the team from 10 to about 30 by the end of the year, and enter the US market, with plans to hire in America soon.
