London-based headless content management platform Amplience has secured £32 million from AshGrove Capital. This marks the sixth investment from the recently closed €650 million AshGrove Specialty Lending Fund II. This brings the total funding raised by the company to over £210 million.
With fresh investment in its coffers, the UK company intends to use the funds for growth and further investment in the platform, product roadmap, and in delivering value to customers.
Generative content platform with shopping context
Bad shopping experiences lose you money. They lose your customers, loyalty and precious ground in the race against the competition. This is where Amplience comes into the picture as it stops those bad shopping experiences with generative AI content that converts in every shopping context.
Amplience was founded in 2008 by James Brooke and Rory Dennis. Both of them stepped down from their full-time executive roles in 2023 as part of a founder-led company transition. Amplience enables e-commerce brands and retailers across EMEA and North America to create, manage, and distribute digital content across multiple channels, including websites, email, apps, and social media.
The company has launched AI product features that enable its enterprise customers to streamline content production at scale, further solidifying its segment leadership.
Its solutions, encompassing Content Management Systems (CMS) and Digital Asset Management (DAM), are embedded within customer tech stacks, delivering value by enhancing customer experience, driving sales conversion, and reducing content production time and costs.
Bart Cloyd, Co-CEO & CFO of Amplience, commented: “This funding will help support our growth and fuel further investment in our platform, product roadmap, and most importantly, in delivering enhanced value to our customers. By strengthening our ability to meet their evolving needs, we aim to deepen our partnerships and support their success.”
James Cunnah, Director at AshGrove Capital, commented: “Amplience is a business we have known for a number of years. We were approached directly by the shareholders who valued the edge we bring through our understanding of the business and the sector. We are excited to support their growth journey from here and greatly look forward to working with Farview, Octopus, and the management team.”
Guy Sochovsky, Founder & Partner of Farview Equity Partners, added: “This investment marks a defining moment for Amplience as we continue to innovate and expand. Both Farview and Octopus are grateful for AshGrove’s partnership and their commitment to our shared vision”