- Kopa.ai has raised €2M in seed funding co-led by XTX Ventures and Practica Capital to build AI agents that autonomously run marketing, creative, budgeting, and store operations for e-commerce brands.
- The startup reached €1M ARR within six months of its December 2025 public launch, serving over 2,000 customers across Europe.
- The company plans to use the funding to deepen its AI infrastructure, expand its engineering team, and accelerate go-to-market efforts across Europe
Most e-commerce brands are not losing to better competitors. They are losing operational complexity, teams buried under campaign management, creative testing, budget allocation, analytics, inventory, and a stack of disconnected tools that compound the workload faster than anyone can hire to keep up. Kopa.ai was built by operators who lived that reality across more than 100 brands.
The Vilnius-headquartered startup has raised €2M in seed funding co-led by XTX Ventures, the venture arm of XTX Markets, a leading algorithmic trading firm backing AI-native companies, and Practica Capital, the Vilnius-based Baltic VC with over €130M under management and investments including TransferGo, Eneba, and PVcase. London-based entrepreneur and Remagine Ventures partner Etan Ilfeld also participated as an angel investor.
What Kopa.ai is building and why e-commerce teams are hitting an operational wall
Founded in 2023 by Donatas Benaitis and Vytautas Krutulis and a team with more than a decade of experience building direct-to-consumer brands, Kopa.ai was shaped by operators rather than software-first founders. The founding team launched over 100 e-commerce brands that collectively generated between $300 million and $400 million in annual revenue.
Kopa.ai is not an analytics dashboard or automation plugin. The platform connects directly to a merchant’s store and operational tools, continuously analysing products, campaigns, customers, budgets, inventory, and site performance. Its AI agents interpret business intent, make decisions, and execute tasks directly, launching campaigns, reallocating budgets, generating creatives, and updating storefronts, without requiring heavy configuration or manual oversight. The system continuously learns from outcomes, feeding performance data back into the platform to improve future decisions.
The company became publicly available in December 2025 and reached €1 million in ARR roughly six months later. Total ARR across the wider business group now exceeds $2 million, while the platform serves more than 2,000 customers.
Benaitis said: “Most e-commerce businesses could grow far faster if operational complexity wasn’t holding them back. We’re building Kopa.ai to feel like handing work to your best expert, someone who understands what you want, makes smart decisions, and delivers results.”
The competitive landscape in agentic AI for e-commerce
The AI-powered e-commerce infrastructure is accelerating rapidly as software shifts from simple analytics to autonomous, agentic execution. While foundational giants like Shopify continue embedding AI deeply into core merchant workflows, platforms like Triple Whale and Northbeam have traditionally focused their AI engines on predictive multi-channel data and marketing attribution. At the creative and engagement layer, Jasper, Klaviyo, and social ad generators like Holo compete to automate copywriting, targeted customer campaigns, and asset variations.
Recent market activity covered by TFNincludes ZyG’s massive $60 million from Accel to scale its agentic e-commerce OS that autonomously handles everything from creative generation to predictive financing, Chord’s $7 million to build an AI context layer that unifies siloed systems for mid-market brands and and Brooklyn-based Mega pulled in $11.5 million for its specialised AI agent network designed to fully replace traditional growth marketing agencies for SMBs.
Kopa.ai differentiates itself by taking a 360-degree operational approach rather than targeting isolated functions. Its AI agents are designed to understand how different parts of an e-commerce business interact and execute actions across the full operation, rather than inside individual silos.
What comes next for Kopa.ai?
Kopa.ai plans to continue strengthening its AI infrastructure while enabling its agents to handle increasingly complex operational and strategic decisions across the full e-commerce lifecycle. In the long term, the company believes AI agents will allow very small teams or even solo founders to operate e-commerce businesses without the traditional operational overhead.
