Spain-based marketing automation AI startup Indigitall provides a SaaS solution to personalise digital communications between brands and their customers. In a recent development, the company has closed an oversubscribed Series A funding round of €6 million. The round was led by US-based VC firm Data Point Capital and Spanish VC firms – GoHub Ventures (which invested in NeuralSpace) and Adara Ventures (which invested in Caravelo and IOMED).
Indigitall will use the fresh capital to accelerate its growth in Latin America and Spain and launch its services in the US market.
AI-powered marketing automation
Founded by Juan Carlos de la Vela Benavides and Xavier Omella in 2013, Indigitall offers AI-powered software that helps companies communicate with their customers across all incoming and outgoing digital channels. These include mobile apps, web browsing, Google and Apple Wallet, and messaging apps like WhatsApp, Teams, Messenger, and Instagram.
It can also be seamlessly integrated with any CRM, making it a true omnichannel messaging solution for marketing teams. It allows organisations to communicate with their customers across all incoming and outgoing digital channels and to personalise their messaging campaigns according to the unique audiences on each channel. The company also powers customer experience AI chatbots for some clients.
Client base
Indigitall is Meta’s exclusive partner for WhatsApp Business services in Spain. It works with over 200 enterprises and has established operations in over 20 countries, including Spain, Mexico, Brazil, Colombia, Chile, Peru, and Ecuador. Notable companies that have integrated Indigitall into their mobile applications and websites include McDonald’s, Bankinter, Banco de Crédito de Perú, Movistar, Televisa, and Grupo Claro.
“This new funding will enable us to expand our market-leading position with Spanish-speaking customers by investing further in Latin America and Spain and entering the US,” said Juan Carlos de la Vela, CEO and co-founder of Indigitall. “It represents a major step forward for Indigitall, bringing us closer to our goal of becoming a global leader in the digital communications industry,” added Xavier Omella, co-founder of Indigitall.
“We were very impressed by the strong position that Indigitall has staked out in the Spanish-speaking market,” said Mike Majors, Managing Partner at Data Point Capital. “Achieving triple-digit revenue growth and profitability in the past three years signals the strength of the business and validates the vision of Juan Carlos and Xavier. We are very excited to partner with them in this next phase of growth.”
“Their exponential growth, the potential of their product, combined with the knowledge and vision of the founders, and their ability to attract foreign capital, are the factors that lead us to bet on Indigitall. Throughout the process, the team has demonstrated a clear ambition to take the company to the next level, and at GoHub Ventures, we want to support them on that path,” added Inés Calabuig, Managing Partner at GoHub Ventures.
“Indigitall has already demonstrated its transformative impact on businesses, and we believe they are well-positioned to become a global leader in applying an AI-driven approach to the customer journey,” said Rocio Pillado, Partner at Adara Ventures. “We look forward to supporting them in this next stage of growth.”
