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How Infinity’s £5M funding aims to reimagine call tracking for European businesses

Infinity team
Picture credits: Infinity

Infinity, a London-based call tracking and analytics provider, has secured £5 million in corporate debt financing from CIBC Innovation Banking. CIBC, which has previously supported companies like Vortexa and Landytech, will enable Infinity to focus on product development and expand its services across Europe.

Drives smarter marketing

Founded in 2011 by Paul Walsh, Infinity helps businesses understand which marketing campaigns drive phone calls, enabling them to make better business decisions. Its platform serves sectors such as travel, automotive, property, financial services, and healthcare.

The platform tracks customer journeys before calls, helping businesses identify which campaigns, channels, and keywords generate leads and revenue. During calls, Infinity’s analytics uncover trends to improve marketing strategies. Post-call tools, like Smart Match, connect call data to revenue and marketing activities, giving businesses clear insights into gaps and opportunities.

Infinity collaborates with major tech providers, allowing businesses to integrate its services into their existing systems.

Matthew Morley, Finance Director of Infinity said: “This refinancing agreement with CIBC marks a significant milestone for Infinity, strengthening our financial foundation and providing the flexibility we need to pursue our growth strategy with confidence. The £5 million refinancing ensures we are primed to ensure customer satisfaction and loyalty, as well as deliver even greater value to our partners and stakeholders while advancing our mission to help businesses worldwide make smarter, more impactful calls. We deeply appreciate CIBC’s support and belief in our vision to transform the way brands connect with their customers.”

Tom Dods, Director of CIBC Innovation Banking UK & Europe said: “As one of Europe’s leading growth lenders, we are pleased to support Infinity as it builds out its market-leading position in call tracking services, helping companies improve interactions with their customer base. Customer service is such an integral part of most businesses, and yet all too often we see examples of poor delivery and misaligned resources. Infinity adds true value to its customers, providing them with the tools to deliver higher quality interactions and insights to improve operational decision making.”

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