Ōura, a Finnish company behind the compact smart ring ‘Ōura Ring,’ announced a first-of-its-kind collaboration with fashion house Gucci to launch the Gucci x Ōura Ring.
The ring is crafted in black synthetic corundum and has a Gucci G monogram, made from 18-karat yellow gold. It also features a braided torch design in 18-karat yellow gold that decorates the outer part of the band.
“Ōura has always held a firm belief that wearables can be both innovative and stylish,” says Michael Chapp, Ōura’s Chief Operations Officer.
He says, “As a health and wellness platform at our core, we recognize that what you wear also impacts how you feel. Ōura’s ring form factor has consistently set us apart in biometric accuracy, comfort, and style, and with the Gucci x Ōura Ring, we’ve brought fashion and function even closer together.”
The announcement comes a couple of weeks after raising $100M in a Series C funding round led by The Chernin Group and Elysian Park, bringing the total amount raised to $148.3M. Other investors, including Temasek, JAZZ Venture Partners, Eisai, Forerunner Ventures, Square, MSD Capital, Marc Benioff, Lifeline Ventures, Metaplanet Holdings, and Next Ventures, also participated.
Gucci x Oura Ring: Specs
Powered by Ōura’s Generation 3 tech, the Gucci x Ōura ring also includes research-grade sensors and components tracking key body signals.
The suite of advanced sensors in the Gucci x Ōura Ring read heart rate, respiratory rate, and temperature to reveal the effects of stress and illness.
Measuring heart rate from the arteries in the fingers, the ring captures a much stronger signal than wrist-based wearables, claims the company.
The sleep analysis functionality on the ring tracks sleep quality based on the body’s key vitals and time spent in each sleep stage.
Each day these personalised health metrics are summarised into Sleep, Activity, and Readiness Scores displayed alongside insights and personalised guidance.
The Ōura app, available on both Android and iOS, translates the hidden messages of the body and offers science-backed content on how to optimise each day.
App offers guided audio sessions such as meditation, breathwork, and sleep sounds, to improve sleep, mindfulness, and more.
“The vision of both brands is brought to life in a dynamic campaign that showcases the ring’s highly personalised and responsive capability through a playful time-loop storyline expressed through photographic stills and a video with the tagline, A journey of self-discovery, says the company.
Personalised health data
Founded by Kari Kivela, Markku Koskela, and Petteri Lahtela in 2013, ŌURA has developed a smart ring called ‘Oura Ring,’ that delivers personalised health data, insights, and daily guidance.
According to the company, health is a daily practice and with personalised insights and guidance, you can control the course of your health to live a more balanced life.
The Ring tracks all stages of sleep and recovery and accounts or daily activity to provide practical steps for long-term improvement. Since its launch, the company has sold over 500,000 rings. During the pandemic, several major leagues adopted the ring, including the NBA, WNBA, UFC, and NASCAR.
Headquartered in Oulu, Finland, the company has offices in Helsinki, San Francisco, and San Diego.
