Presti, a Paris-based startup specialising in AI-generated product photos for the furnishing industry, has picked up $3.5 million in seed funding. The round was led by Partech (which invested in Gireve and Greenlye), alongside angel investors, including Thibaud Elzière, Maxime Brousse, Abou Laraki, Rémi Lemonnier, and Julien Hirth.
The fresh funding will help Presti further expand its reach and continuously improve its technology and product offerings. The company aims to deliver more advanced solutions to brands worldwide, helping them create compelling visual content that drives their digital marketing efforts.
“We’ve been truly blown away by how quickly Presti has built a technology and product making them a highly credible and differentiated player in this competitive space. Most importantly, we have a strong conviction and a genuine belief that the Presti team has the talent, skills, and ambition to perfectly navigate this fast-moving space and become a leader of verticalized high-end product imagery for commerce, powered by generative AI, and we’re excited to back this exceptional team,” said Boris Golden, General Partner at Partech.
Partnership announcement
In addition to the investment, Presti has also announced a strategic partnership with furniture e-tailer Maisons du Monde fostering its role in AI-driven product photography for the furniture industry, offering best-in-class photorealism and customisation.
“Right from the start we have been impressed by the solution that Presti is offering. It not only reduces the cost of marketing but also accelerates our product launch cycle. With Presti, we bring our products to market faster and with stunning, precise imagery. It’s a game-changer for our business,” said Constance Fouquet, Digital, IT & B2B Director at Maisons du Monde.
What challenge does it address?
In e-commerce, product imagery is central to brand strategy, marketing, and customer acquisition, directly impacting online sales through increased engagement and conversion rates. Traditional methods, including physical photo shoots and computer-generated imagery (CGI), often involve high costs, logistical challenges, and significant time investments.
With cutting-edge generative AI and diffusion models that offer unparalleled photorealism and customisation, Paris-based Presti is poised to disrupt this space.
What does the company do?
Founded by Nabil Toumi, Hamza Bennis, Saad Bencherif, and Abdellah Lamran in 2023, Presti revolutionises product photography through generative AI and diffusion models. By focusing on the furniture industry, it provides tailored, high-quality imagery solutions that significantly reduce production time and costs.
The focus on the furniture industry has enabled Presti to tailor their solution to specific market needs, enhancing the effectiveness and speed of its proprietary models. This has positioned them as an emerging leader in AI-driven product photography, offering unmatched photorealism and customisation capabilities compared to other solutions.
“Our mission is to make high-quality product imagery accessible to all brands, allowing them to showcase their products in the best possible light without the traditional cost and time constraints. We’re excited about this round of funding as it allows us to further develop our technology and expand our market presence”, said Nabil Toumi, co-founder and CEO of Presti.
What do we think about Presti?
Presti is poised for significant growth with the latest funding and strategic partnership. The startup’s focus on AI-generated product photos addresses key e-commerce challenges, offering high-quality, customisable imagery at reduced costs and faster turnaround times.
With strong backing and innovative technology, Presti is well-positioned to become a leader in AI-driven product photography for the furniture industry.
