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Former musician and actor secures London VC’s funding for her AI and neuroscience startup

Dr Shama Rahman

Some exciting news for London-based AI-driven neuroscience-designed digital platform, NeuroCreate! Coming after successfully publishing positive results of AI-human collaboration to improve workers’ creative productivity and mental flexibility — the pioneer of FlowCreate Innovator has announced successful SEIS funding of £150,000.

The investment was led by UK-based VC firm Jenson Funding Partners who also invested in The Seam, Onoco and Rocky.ai recently. The latest investments will avail resources for further development of its AI-driven platform, which augments creativity, enhances cognitive health, and helps employees attain peak performance.

NeuroCreate is an exciting proposition that sits at the cross-section between science, technology, and the creative industries. There are many interdisciplinary uses of AI that are yet to be realised, and NeuroCreate is exploring one that has a great deal of potential because of the focus that has been placed on employee wellness and productivity over the past few years. The team behind NeuroCreate also has all of the right credentials, knowledge, and research to truly lead in this area and unlock the power of creativity for companies.” said Jeffrey Faustin, CIO of Jenson Funding Partners.

The innovative company and its exciting CEO

It’s not often you come across an entrepreneur who has held a career as a musician and actor alongside completing an interdisciplinary PhD in neuroscience and creative innovation frameworks, but today is that day. Dr Shama Rahman — a neuroscientist and creativity expert, founded NeuroCreate — her research and proprietary deep-learning algorithms for accurately detecting “Flow” brain patterns are the core infrastructure underpinning NeuroCreate’s technology. Flow is an enhanced mental state that enables simultaneous focus and bigger picture awareness. The state of flow improves wellbeing and develops better insight, allowing users to overcome challenges at work.

FlowCreate Innovator: How does it work?

The company’s trademark technology, FlowCreate Innovator, is described as a B2B SaaS platform that uses neuroscience and AI to navigate employees through the creative stages of their roles, facilitating the acceleration of the creative process through digitised creative techniques and tools, and equally as a provocateur, challenging assumptions to help users identify blindspots. By providing a flexible digital innovation framework, the innovator guides professionals through different stages of their creative cognition.

Having received traction with creative, innovation, and design companies that validated the beta version of the product and the pricing strategy, NeuroCreate established its proof-of-concept after conducting over 100 trials. This sparked investor interest, notably from Innovate UK, and was chosen by the UK government’s GREAT campaign to showcase co-creative collaborative AI in the US. NeuroCreate has also been selected as one of the Top 100 UK Createch companies by the Creative Industries Council and has been shortlisted for the RSA’ Tech for Good’ Future of Work Awards, alongside features in Thrive Global and Forbes.

Dr Rahman herself has been featured on TechRound’s Top 64 Women in Tech and Startups, AI Innovator of the Year finalist in AI Summit, and Entrepreneur of the Year by the Olympic Legacy. 

“Creativity is a critical skill for organisations to foster in order to outperform in terms of growth, revenue and market share, and importantly employee wellbeing and productivity. There is, therefore, a huge amount of value to be derived by enhancing creative mental states through our innovative approach of ‘Neuro design’ – designing ethical digital products for enhancing the human mind to thrive. It is our belief that a key component of the Future of Work will be the use of AI to augment the creative process and help employees achieve the “Flow” state. Not only will this improve productivity and outputs for organisations, but it will also have a profound impact on employee wellbeing and engagement.” commented Dr Shama Rahman.

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