New York-based retail marketing technology startup Bluecore has recently raised a Series E round of $125 million and has now reached a valuation of $1 billion.
Bluecore aims to expand its eCommerce product growth with the latest funding amount and invest further in artificial intelligence (AI) and analytics.
Bluecore services help prioritize mission-critical commerce key performance indicators (KPIs) which can help retail growth. That comes with increased purchasing frequency and customer lifetime values.
The prevailing environment in the retail world has seen more and more of a transformation to digital. Ere the past two years, 85 percent of deals were in person, although that has given way to more of a 50/50 split between online and offline shopping activity.
Now, more than three-fourths of businesses are expected to begin digitally, though customers may end up finishing it through in-person communication.
Bluecore’s product can merge three traditionally detached data sets to give a more consolidated view of specific data like shopper identification, shopper habits and product commitment. With the extra perceptibility, Bluecore customers get access to more knowledgeable products and shopping choices.
