- Wonderful raised $550 million at a $5 billion valuation, more than doubling its worth in six months
- Insight Partners led the round for the third straight time; Salesforce joined as a new investor
- The Tel Aviv-founded, Amsterdam-based startup has now raised more than $800 million in 20 months
Two years ago, Wonderful didn’t exist. Now it’s worth $5 billion.
The enterprise AI startup has closed a $550 million Series C, more than doubling the $2 billion valuation it reached just six months ago when it raised a $150 million Series B.
Insight Partners led again, its third round in a row backing the company, and Salesforce joined as a new investor for the first time, alongside returning backers Index Ventures, IVP, Vine Ventures, 9Yards and Bessemer Venture Partners.
From customer service bot to “AI operating system”
Wonderful was founded in early 2025 by Bar Winkler and Roey Lalazar in Tel Aviv, though the company is now headquartered in Amsterdam. Winkler previously built Approve.com, a payments platform acquired by Tipalti in 2021, and was an early employee at ironSource. Lalazar, the company’s chief technology officer, previously founded Kaps, an AI localisation platform.
The startup works by bundling AI agents, internal workflows and enterprise context into a single, model-agnostic platform that plugs into a company’s existing software rather than replacing it. For example, a bank could run a customer-facing support agent and a back-office compliance workflow on the same platform, under shared governance. Wonderful also sends its own engineers to work inside client organisations before handing the system over.
That approach started narrower: Wonderful’s first product was a customer-service agent built for non-English-speaking markets. It has since expanded into more than 35 markets and grown from 350 to about 650 employees since its Series B, roughly half of them in Israel.
A crowded fight for the enterprise AI stack
Wonderful isn’t alone in chasing this layer.
Germany’s amber raised €7 million to build a similar data layer for enterprise agents, pitched against the much larger Glean. Netherlands-based Orq.ai raised €5 million to help enterprises test and monitor agents, while London’s Geordie raised $30 million to govern them once deployed.
Each of those startups owns one layer of the stack. Wonderful is trying to own all of them, such as agents, workflows, applications and governance, a broader and more ambitious play than most of its peers are attempting.
The global AI agents market is projected to grow from roughly $8 billion in 2025 to more than $52 billion by 2030, which is why investors are increasingly backing the infrastructure underneath individual agents rather than the agents themselves.
The Series C brings Wonderful’s total funding to more than $800 million in under two years. Insight Partners, the New York firm that has also led rounds for security startup GitGuardian, plans to help Wonderful triple the size of its Israel-based development centre over the next year; the fresh capital will otherwise go toward product development and expanding deployment teams globally.
“We designed the AI OS to be modular and open because enterprises shouldn’t have to replace everything they already have to become AI-native. Customers can adopt whichever parts of the platform make the most sense, integrate them with existing systems, choose the best models for each workload, and retain ownership of everything they build,” Lalazar added.
Wonderful’s bigger claim is that enterprises won’t want a pile of separate AI tools at all, just one shared layer underneath everything. If that holds, the operating-system land grab underway right now will decide who owns enterprise AI for the next decade.
If it doesn’t, Wonderful just paid $5 billion to find out first.
