Google’s plan to phase out third-party cookies by 2024 means marketers will no longer be able to use the tracking methods they’ve long relied on to understand user behaviour, personalise experiences, and optimise campaigns.
Acknowledging this shift, San Francisco-based Safary empowers marketers with the ability to protect user privacy while collecting only the data they need to make informed decisions.
The startup has snapped $2.4 million in pre-seed funding. The round was led by Lemniscap (backed Arcade), with participation from Arca, SevenX, Big Brain Holdings, Saison Capital, Diaspora Ventures, and 20 web3 angel investors, including 14 members of the Safary community.
Safary will use the funding to expand its team and accelerate the development of its marketing attribution platform, which enables Web3 teams to analyse their marketing CAC, channel ROI, and customer LTV.
Web3 alternative to Google Analytics
Founded by Justin Vogel and Eliott Mogenet in 2022, Safary’s team comprises web3 growth leaders from Ledger, Dapper Labs, CoinMarketCap, and more. Working with a mission to rebuild the marketing stack in web3, Safary offers a cookie-free Web3 tracking platform. It allows marketers to centralise their growth data and measure the results of any web3 marketing campaign from organic content to KOLs (Key Opinion Leaders), quests, ad networks, and more. It offers critical insights without infringing on users’ privacy.
Safary tracks wallets, shows Web3 conversions, and links to on-chain actions in an intuitive no-code dashboard. Its free, user-friendly solution allows projects to unlock powerful Web3 analytics simply by adding one line of code to their website.
Commenting on this round, Justin Vogel, Co-founder of Safary, said: “We believe that growth leaders will change Web3 for the better and with it the world. Our goal is to empower them with the network, knowledge, and technology they need to grow the next generation of great companies. We’ve built a next-generation tracking platform designed to uphold the highest standards of privacy while offering valuable insights into the performance and efficacy of every marketing activity and campaign. We’re excited to join forces with leading Web3 investors to build the Web3 growth ecosystem and create a more ethical and secure data future for all.”
In addition, Roderik van der Graaf, Founder of Lemniscap, said: “As the era of third-party cookies draws to a close, the digital marketing and data privacy landscapes are facing a watershed moment. Safary offers marketers a timely lifeline, providing a way to gather actionable intel without compromising user privacy. With an unrivaled partner network featuring top Web3 growth leaders, Safary is in a prime position to address immediate industry needs and deliver a powerful new attribution system that can drive Web3 adoption. We look forward to supporting their mission to enable every company to thrive in the new internet.”
