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London Tech Week

Valuecase raises €3.5M funding to power buyer-centric B2B sales

Valuecase-1-pic (2)
Photo Credit: Valuecase

Valuecase, a Hamburg-based SaaS startup, has raised €3.5M pre-seed funding round led by Picus Capital, XAnge, and 10x Founders, with angel investors including Rubin Ritter (Zalando), Felix Jahn (McMakler and Home24), and Jonathan Benhamou (PeopleDoc and Resilience Care).

Fund usage

The funding will help Valuecase’s go-to-market strategy and product development even more. The company intends to increase its automation and analytics capabilities.

Valuecase gives sales teams the ability to quickly create collaborative workspaces for clients. The interactive mutual action plans in these white-label spaces help to accelerate alignment and contain all pertinent information. Valuecase provides the seller with insightful engagement data that aids in closing deals.

Currently, Valuecase works with clients like Welcome to the Jungle in France and Workmotion in Germany.

“B2B sellers still engage prospects like they did 15 years ago: PDFs, lots of meetings, and endless email ping-pong. This makes buying cumbersome and nerve-racking. B2C companies, on the other hand, are obsessed with creating the smoothest buying process possible for their customers. Our vision is to bring this buyer-centric philosophy to B2B,” highlights Lennart Prange, co-founder of Valuecase.

“We strongly believe B2B sales are being revolutionized by the product that Valuecase has developed. Besides, their international profile and ambition have convinced us to back their company” added Arnaud Baraër, Principal at XAnge.

“We were very impressed by the great vision and clarity of the team’s product strategy from day one. Within a very short time, Lennart, Jan Niklas and their team have built a sophisticated B2B SaaS that changes how B2B buyers and sellers interact, collaborate and close deals for good,” concluded Picus Capital’s Oliver Heinrich.

Valuecase was established in Hamburg in 2021 by Dr. Jan Niklas Wick and Lennart Prange with the goal of simplifying communication between teams that interact with customers and their buyers. With the help of their software, customer-facing teams can develop microsites that act as the customer’s single interface and contain all pertinent information as well as collaborative components like a shared action plan. Microsites can be easily shared with all internal stakeholders and cover the entire customer journey.

Founders’ background

At McKinsey & Company, Dr. Jan Niklas Wick managed engagements and oversaw data and analytics transformations. His duties at Valuecase cover human resources, accounting, and customer success. He holds a PhD in Entrepreneurial Finance from TU Hamburg and an MSc in Finance from the London School of Economics.

Lennart Prange was a consultant for Oliver Wyman where he concentrated on business development and corporate strategy. He had previously gained expertise as a web designer and developer. He is in charge of sales and product at Valuecase. He graduated from HEC Paris with an MSc in Finance.

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