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Using AI to transform theme parks: Dutch startup Convious secures additional $9M funding

Convious team
Picture credits: Convious

Convious, an Amsterdam-based AI-driven e-commerce platform for the leisure industry, has received an additional $9 million of Series A funding. This round follows the $12 million Series A round it secured back in 2021. With this extension round, the overall value of the Series A round, including debt and equity accounts for $20 million.

The investment was secured by venture capital and private equity firm Wille Finance, which invests in growing companies that set new standards in life science and software. The round also saw participation from Orbit Capital, which is a growth-stage investor that helps scaleup European digital and tech-enabled enterprises. 

Convious will use the fresh funds to support its next development phase.

AI-driven theme park management

Dutch startup Convious, founded in 2017 by Camiel Kraan, has developed an AI-powered platform aimed at optimising visitor experiences in theme parks. The platform, accessed through an onsite mobile app, integrates various operations like retail, crowd management, and marketing. 

It uses AI algorithms and data analysis to offer personalised offers, real-time ticket pricing, and a smooth buying experience for visitors. Currently, 10% of theme parks in the UK are utilising Convious to enhance conversion rates and overall revenue. Over 125 companies across 16 countries, including SnowWorld and Plopsa Group, have adopted Convious to drive visitors to their attractions.

Camiel Kraan, founder and CEO of Convious said: “Experience economy businesses have been through a tremendous amount of change and continue to transition, with emerging technologies and platforms bringing opportunities to reach new audiences and markets. This funding extension will allow us to continue to innovate at the rapid pace that we have become renowned for. We represent a selection of the biggest names across the theme park, museum, zoo and aquarium sectors and will continue to evolve our platform based on the needs of the market for all venue types, sizes and global locations.”

Cyril Petit, tech investor VC investor at Wille Finance added: “We are happy to join Convious as a new investor and to support the company throughout its next development phase. We are joining an innovative and passionate team that strives to transform the offline entertainment industry through technology. We believe in the company’s vision and are looking forward to seeing how Convious will continue to contribute to the future of the industry.”

Lukas Macko, principal at Orbit Capital, says: “Convious is on track to become the leading Attraction Management System for large and mid-market experience economy operators. The company has shown remarkable growth and progress in recent years. It not only offers a comprehensive suite of modules, ranging from bookings and sales management to operations planning but has also proven ability to devise innovative solutions. These capabilities uniquely equip Convious to address the evolving challenges of the leisure and entertainment sectors, boosting their operations and revenue.”

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