As customer acquisition costs soar, consumer companies are rushing to find new ways to make their apps appealing by building super apps that offer multiple services. But with 50% of the global population expected to be using super apps by 2050, the competition to win and engage users is intensifying.
This is where, San Francisco- and Bengaluru-based Plotline plays a major role by enabling consumer app companies to rapidly and effortlessly customise their apps. The company just snapped $2.6 million from Elevation Capital (which invested in Sprinto and Brine Fi).
Plotline will use the investment to bolster key functions across R&D, marketing, and sales. Also, it is eyeing an expansion in the US, Middle East, Africa, and Asia-Pacific regions.
Idea behind Plotline
Plotline was founded in 2022 by Shubham Jindal and Adarsh Tadimari, who previously led the business and AI teams at HyperVerge, a leading identity-verification SaaS company. The pair initially set out to help product teams get real-time app feedback, but quickly found that many apps were being underutilised because the majority of users weren’t aware of all of the available functionalities in the first place.
Helps create dynamic apps
Addressing this issue, Plotline, a plug-and-play platform that empowers B2C product marketers to customise app experiences to each user’s behaviour and preferences. It facilitates app experimentation with inline widgets, improves activation, feature adoption, and retention with nudges, and drives deeper engagement with gamification components.
Since its launch, Plotline has garnered significant traction among 50 consumer app teams, including industry leaders like Dream11, Khatabook, BharatPe, CoinDCX, Niyo, Step, and Kredivo. Plotline has served over 150 million end users through its platform and has helped every customer improve implementation and experimentation speeds by up to 10x.
“We onboarded Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams”, said Minal, VP of Growth at CoinDCX.
Meanwhile Carter Hansen, Head of Marketing at Step, added: “We brought in Plotline to increase onboarding and product adoption within our app. Only a few weeks in, we were able to create in-app experiences and significantly reduce the burden on internal teams. We can move faster and have seen strong conversions on our early campaigns.”
“With the rise of vertical superapps, Plotline helps consumer apps cut through the noise and deliver the best in-app experiences through their no-code platform that allows growth marketers to craft and launch tailored UX campaigns. We’re eager to support Shubham Jindal and Adarsh Tadimari on this journey as they redefine the dynamics of user engagement and drive unparalleled growth in this industry,” added Poorvi Vijay, Vice President, Elevation Capital.
“The growth isn’t just in numbers. With apps turning multi-functional, there’s a lot more ground to cover, and the role of app adoption platforms is becoming even more crucial. We’re enabling both companies and their users to navigate the dynamic digital landscape, and the journey is far from over,” said Shubham Jindal, co-founder at Plotline.
