UK-based AI data analytics startup Purple Transform has raised £4.5 million in a funding round led by Mercia Ventures (which recently invested in Warehow and Luminous XR) via the Midlands Engine Investment Fund II alongside Sure Valley Ventures.
The funding will enable the company to scale up its activities following a series of contract wins in the rail industry, deploy its technology in other sectors and expand its operations in the West Midlands. The investment will enable it to open a new technology and logistics centre in the region, creating new jobs within the coming months with further expansion in the years ahead.
In addition to the investment, Alex Brown, the former CEO of Cisco UK and Ireland, has been appointed as the company’s Chair.
Prevents trespass on rail lines
Founded by Gregory Butler in 2021, the team brings together senior executives from Cisco, Network Rail, telecoms, and government. Purple Transform’s SiYtE system aggregates data from CCTV cameras, IoT sensors, and other sources, then uses AI, machine learning, and computer vision to analyse it and provide actionable insights. SiYtE provides an intelligent eye on every camera and alerts staff to potential risks. As it can be used with older cameras, replacing existing equipment is unnecessary.
Its technology is currently installed across the rail network with over 900 cameras and sensors for applications such as detecting people or safety hazards on the lines, reducing crime, spotting vehicles at level crossings, and protecting equipment at remote sites.
The company currently employs over 50 staff including some in the West Midlands where one of its key customers is located.
The West Midlands site will also give it better access to major manufacturers which are a key target audience, and to engineering and IT graduates from the region’s universities.
Gregory Butler, co-founder and CEO, said: “Purple Transform’s mission is to unlock the full potential of technology to enhance safety, security, efficiency, and overall human well-being. Having successfully deployed our technology in rail, which is a highly complex environment, we’re looking forward to expanding into critical national infrastructure, ports, and manufacturing among other new areas.”
Investors’ views
Jonny Nixon of Mercia Ventures added: “Purple Transform brings together a very high-calibre team with an in-depth knowledge of the rail industry and a strong culture of innovation. The company gained early traction and is now growing rapidly and winning significant contracts in the UK and beyond. This funding will help it to establish itself in the Midlands as the leader in the rail sector and expand into other industries.”
Barry Downes, Managing Partner, Sure Valley Ventures, commented: “As an AI Fund, this is exactly the type of business we like to back; founders with deep technology insights who then harness the power and utility of AI to provide real world practical benefits. What Greg and the team at Purple Transform are doing will be very impactful; not just in the rail sector but across a whole range of industries.”
