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From chatbots to smart staffing: How is changing the game with ChatGPT integration

Helge Bjorland, CEO, and Co-founder of Image credits;

In recent years, the integration of artificial intelligence (AI) technologies has reshaped various industries, and staffing is no exception. Startups are leveraging the power of AI language models, such as ChatGPT, to reinvent the way businesses approach recruitment, employee engagement, and workforce management. Recently, staffing AI company – founded in 2017 by Helge Bjorland, Jan Kristiansen and Tor-Håkon Hellebostad in Oslo, Norway – has unveiled a groundbreaking addition to its AI-first offerings. 

With the launch of its ChatGPT-powered staffing feature, the Scandinavian company aims to revolutionise the recruitment process for both talent and recruiters. They leverage the power of AI to automate tasks, generate compelling campaigns, and enhance candidate engagement. Backed by venture capitalists from Europe and the US, has already made its mark with prestigious clients such as Dedicare, OnePartnerGroup, and Randstad. The Norwegian company secured $4.8M in a seed funding round led by Alliance Venture and Scale Capital last year and in total has collected $7M in funding so far.

TFN recently spoke to Helge Bjorland, CEO, and Co-founder of to explore how Globus utilises AI to improve recruitment processes and highlights its dedication to diversity and fairness.

Streamlining the recruitment process

Traditionally, screening a large number of resumes and identifying the most qualified candidates has been a time-consuming task for recruiters. However, with ChatGPT integration, startups are now able to automate this process. By training the language model on specific job requirements and company preferences, startups can create intelligent chatbots that interact with candidates, ask relevant questions, and assess their suitability for a particular role. This automation significantly reduces the time and effort spent on manual screening, allowing recruiters to focus on more strategic aspects of the hiring process.

Likewise, Globus has seamlessly incorporated ChatGPT into its platform to optimise recruitment processes and deliver significant improvements in two crucial aspects. Bjorland highlights the power of ChatGPT’s NLP capabilities, stating, “ChatGPT enables Globus to accurately analyse job descriptions, requirements, and qualifications. This empowers recruiters to swiftly identify suitable candidates for job opportunities, saving time and effort during the hiring process. By extracting essential information with precision, Globus helps recruiters streamline candidate matching and improve overall efficiency.”

He further emphasises the significance of ChatGPT, stating, “Secondly, by utilising ChatGPT’s AI-powered language model, Globus enhances its candidate engagement campaigns by generating personalised messages. These messages are tailored based on the candidate’s profile, job requirements, and other relevant factors. This enables recruiters to communicate more effectively with potential candidates, resulting in increased engagement, higher response rates, and improved placement success.”

Embracing diversity and ensuring fairness

With the implementation of AI technology in the recruitment process, ensuring diversity and equal opportunities becomes paramount. Bjorland stresses that Globus is dedicated to maintaining a fair and unbiased selection process by implementing the following measures.

To address potential biases and promote fairness, the company has introduced several measures, they conduct regular audits and updates to detect and mitigate biases in its AI models, retraining them on diverse and unbiased datasets and adhering to ethical guidelines. Anonymising candidate profiles during the initial evaluation stages prevents discrimination based on personal factors, ensuring that AI models focus solely on relevant skills and qualifications. 

By utilising diverse training data, representing various demographics, Globus fosters an understanding of different cultures and perspectives, promoting a more diverse candidate pool. While AI technology is important, the company emphasises human oversight, with recruiters and hiring managers maintaining control to ensure diversity and fairness throughout the selection process. Continuous improvement is a key commitment, as feedback from candidates, recruiters, and hiring managers is actively sought to identify areas for enhancement and ensure that technology consistently supports diversity and equal opportunities in recruitment.

Driving innovation for clients

The 37-member team company notes that numerous recruitment agencies have adopted’s AI-driven solutions, changing their daily operations. Bjorland says, “Globus has seen remarkable adoption of its technologies and innovations in diverse sectors, ranging from recruitment agencies to public sector organisations and enterprises. Our solutions have been integrated by numerous recruitment agencies, enabling precise candidate matching and freeing up valuable time for building relationships. Additionally, fast-growing companies have embraced our platform to streamline their hiring processes and access a diverse talent pool, empowering them to compete effectively with larger organisations.”

Future of staffing’s launch of the ChatGPT-powered staffing feature marks a pivotal moment in the staffing industry in Europe. At the same time there are other notable players in the HRtech space working on recruitment technology, including Recruitee, Personio, Zoho Recruit, and more. These companies are also actively exploring the effective integration of ChatGPT in their staffing processes. With such advancements, the question arises: Will these advancements truly shape the future of staffing and significantly enhance the hiring experience for businesses and candidates alike? Share your thoughts in the comments below. 

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