This female-led VC backs £1.6M pre-seed of tech startup that lets marketers create microsites in minutes

Anamcara Capital founder
Image credits: Anamcara Capital

London-based B2B sales startup trumpet has nabbed £1.6 million in pre-seed funding. The financing round was led by Lightbird Ventures (that invested in Saporo) alongside Triple Point Ventures, Haatch and female-led Anamcara Capital. Also, a number of high profile operators from Loom, Cognism and Reachdesk participated in the round.

With global expansion on the horizon, the proceeds of this investment round will allow trumpet to grow its engineering, marketing and commercial teams to meet the demands of a customer waitlist of over 1,600 SME and Enterprise companies from over 10 countries, including the likes of Otta, Datadog, Deel, Google and GoCardless.

Rory Sadler, Co-founder and CEO of trumpet said, “We’re very excited to announce this new funding as we embark on the next stage of our growth journey. Having personally experienced the pains of designing and personalising countless sales assets and navigating complex buyer journeys throughout my career, I’m confident trumpet is the answer to these industry-wide problems.”

Thomas Meier, Managing Partner at Lightbird Ventures stated, “We see a huge market shift happening in which companies use technology to enable the buyers’ decision-making process and leverage data & engagement metrics to increase conversion rates during the sales process. trumpet’s solution delivers a superior buyer experience from a first sales touch point through to onboarding and gives revenue teams superpowers. Rory, Nick & Andrew convinced us as a founding team with their mix of company-building experience and deep understanding of the sales industry. We are excited to be partnering with them!”

Brainchild of DesignMyNight founders!

Reportedly, by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. To tackle this booming space, Rory Sadler, former sales lead at Hotjar, co-founded trumpet alongside Nick Telson and Andrew Webster, both of whom exited DesignMyNight in 2019.

Covid-19 accelerated digital transformation like never before and trumpet is well-positioned to provide the perfect tool to help stimulate a digital shift in B2B sales.

Create personalised microsites

The platform provides salespeople with a no-code solution to create live, centralised and personalised microsites that can be used across the entire sales cycle.

Instead of outdated PDF decks and email chains, trumpet allows sales professionals to create personalised and data-driven microsites, or “Pods”, in minutes, using APIs, no-code tools and templates.

As a result, users can chat directly with customers in one place while tracking customer engagement and leveraging top-performing content via AI-powered analytics. The data and engagement gathered across different sales Pods will automatically alert trumpet users to help convert more opportunities, quicker.

trumpet’s one digital link transforms the entire sales process from pitch through to close, doubles deal conversions, saves salespeople 10 hours a week on average and reduces the length of the sales cycle by 40 percent. Early beta stats show that 75% of the Pods sent out by users are opened by their sales prospects vs 6% of PDFs opened that are attached to sales emails.

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