Hexis, an AI-driven platform for athletes headquartered in London, has announced that they have scored a £1.6 million pre-seed funding round. It saw participation from APEX, an athlete-backed venture capital firm, and Sport Republic, a global sports investment company with controlling ownership of the football clubs Southampton FC, Valenciennes FC, and Göztepe SK. It was also supported by high-profile sports VCs including Dopamine Sport Ventures along with Tour de France stage winners and Olympic medallists.
With the funding, Hexis plans to enhance its technology infrastructure, expand its platform capabilities, and strengthen partnerships with sports organisations, coaches, and individual athletes. The brand’s long-term vision includes expanding into new sports markets and establishing itself as a leader in sports technology and athlete performance.
Team behind Hexis
Hexis was founded by PhDs in human performance, sports nutrition, exercise physiology, behaviour change, data science, and computer science – Dr. David Dunne, Dr. Sam Impey, and Professor James Morton.
Dr. David Dunne is known for his work on Behavioural Design Thinking. He has also directed the nutrition for the Ryder Cup Team Europe over the past eight years, collaborating closely with athletes like Rory McIlroy. Dr. Impey is highly regarded for his work on the UCI World Tour and his substantial contributions to sports nutrition, notably as a co-author of the landmark paper “Fuel for the Work Required.” Professor James Morton, previously a performance nutritionist for Liverpool FC and Head of Nutrition and Physical Performance at Team Sky, brings extensive experience from the pinnacle of elite sports. Morton plays an important role at Manchester United FC as well.
Hexis’s technology is built on the understanding that every athlete is unique, as is their path to peak performance. This also means tailored fuelling is the only way to meet those unique needs, thereby unlocking every athlete’s true potential.
For the first time, every athlete can now have a fully personalised fuelling plan matched precisely to their requirements. This is made possible by its exclusive scientific Carb Coding system, which calculates and predicts how you should fuel. It is also the first to offer a fuelling plan that adapts in real-time according to an athlete’s workout to optimise performance and accelerate recovery.
Hexis’s products
Hexis is rusted, tested, and used by elite athletes, including Olympic and World champions, Pro cycling teams, and Formula 1. The Coach Hub, currently used by leading nutritionists, trainers, and sports organisations, automates previously manual workflows, saves practitioner time, improves efficiency, supports scalability, and enhances efficiency. The Athlete hub creates personalised fuelling plans that are available 24/7, adapt in real-time based on workouts and enhance performance.
“We are delighted to be collaborating with David and the entire Hexis team. In sports performance, proper nutrition plays a critical role, and Hexis stands out by making personalised nutritional guidance accessible to everyone. This kind of support will be crucial for athletes and sports organisations across the board. The Hexis team structure is impressive, with a CEO who has progressed from practitioner to PhD graduate to founder. The broader team of advisers, encompassing both academic and sports backgrounds, helps ensure that the team stays true to its mission of empowering athletes through nutrition. We can’t wait to embark on this journey and see the positive impact Hexis will have on the future of sports performance,” said Koen Bosma, Head of Venture Capital at APEX.
Rasmus Ankersen, CEO of Sport Republic, added, “Our investment in Hexis reflects our belief in the power of technology and data to transform sports performance. At Sport Republic, we are focused on leveraging innovation and technology to drive results in our football clubs, and we are excited to partner with Hexis and their superior intelligent nutrition technology to bring even greater success to the realm of sports performance, both on and off the field.”
Professional cyclist Bob Jungels, a long-time advocate and user of Hexis, added: “I’ve been using Hexis for quite some time, and it has become an essential part of my training and recovery routine. The platform’s focus on personalised data and recovery optimisation has made a significant difference in my performance. I am delighted to see Hexis secure this funding and to be part of its journey. It further reinforces my belief in the brand’s ability to revolutionise how athletes train, recover, and perform.”
