Success! You're on the list.

Success! You're on the list.

This digital ski coach startup zips $5.1M to improve your skiing with AI

Photo Credit: Carv

London-based Carv, world-renowned AI ski instructor wearable has raised a $5.1M funding led by Hiro Capital. It saw participation from Artesian VC and SOSV. It brings the total funding raised to date to $10.9M. This funding round is an extension of the $2.5M Series A raised in February 2021.

The proceeds will be utilised to fund the company’s growth and technological advancement. Senior talent will be hired across the board, including in data science, software, and hardware.

How does it work?

Carv essentially transforms any ski boot into a personal coach, providing you with excellent audio tutoring whenever you ski. Real-time audio teaching and extensive in-app analysis are powered by the digital ski coach’s motion and pressure detecting hardware.

Carv, like many other firms, grew out of a research endeavour, namely a PhD thesis. Jamie Grant, the company’s CEO and creator, earned a Master of Physics from the University of Oxford before going on to Imperial College London to pursue a PhD in Financial Economics. He subsequently combined the two disciplines in order to pursue his passion for skiing.


Founded in 2013 by Jamie Grant and Pruthvikar Reddy, the startup grew the team from 15 to 30 within a year. Headquartered in London, Carv also has operations in Innsbruck, Austria and Shenzhen, China. The company claims that they have over 20,000 members across 58 countries, who have recorded over 150M turns with Carv to date.

“Our mission at Carv is to make ski coaching both more enjoyable and accessible through gamification. Hiro’s wealth of gaming experience and its positive application in sports makes them the perfect partner in helping us achieve this vision. We are deeply grateful for their financial backing, and the expert guidance they can provide as we move forwards together,” said Jamie Grant, Carv co-founder and CEO.

“Carv has built the first and leading smart skiing product – it gamifies skiing, giving you a secret weapon to level up your technique and become a better skier. Jamie and his team are impressive entrepreneurs. The tech they have built is used by everyday skiers and elite experts alike to transform their technique,” said Luke Alvarez, Hiro Capital Founding and General Partner.

Related Posts

Get daily funding news briefings in the tech world delivered right to your inbox.

Enter Your Email
join our newsletter. thank you