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The ‘missing sense’ in deeptech: How clarity, urgency, and belonging win investor belief

Pouyan MehdizadehbyPouyan Mehdizadeh
December 31, 2025
2 minute read
The 'missing sense' in deeptech investment
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When NASA aimed to land a man on the moon, it wasn’t just about the technology. They had to turn an abstract, almost unimaginable feat into something the public could emotionally grasp and believe in. They used powerful imagery, storytelling, and a s...

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