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Irish startup Overcast HQ snaps $1.2M for GenAI-powered video asset management

Overcast HQ founders
Picture credits: Overcast HQ

Brands and broadcasters want adverts and other video assets that are personalised for different geographies. However, it is often simpler to reshoot than find what they need from the terabytes or petabytes of content they already have. Dublin-based tech firm Overcast HQ wants to help set them free and deliver tailored content at speed and scale.

Closes $1.2M funding 

Now, the Irish startup has secured $1.2 million in funding from prominent angel investors, including Paddy Flynn, VP of Maps for Google, Professor Anil Kokaram, Chair of Electronic Engineering at Trinity College Dublin and former lead of the Media Algorithms team at YouTube, David Shackleton, who sold Openback to X (formerly Twitter), as well as George Kilpatrick, Overcast HQ’s Chief Revenue Officer. The company is also working with PwC as it builds toward a Series A funding round to turbocharge growth.

The funds will be used to further grow the team and continue product development, as the company expands its client footprint globally. 

AI to manage video content 

Overcast HQ was founded by CEO Philippe Brodeur in 2015 to help companies manage and collaborate around video. Its mission is to make the whole video ecosystem easier to manage by replacing multiple tools with one simple management system. As per the company, its Video Content-as-a-Service platform is the simplest, fastest, and most cost-effective way to view, review, approve, share, transcode, distribute, archive, and control your content.

It is cloud-native and easily integrates with existing technologies, making it future-proofed. Recently, the company announced the launch of powerful new generative AI capabilities. This enables customers to automate metadata tagging, find content with conversational search functionality, and increase speed to market.

As of now, Overcast HQ works with brands, including Diageo, Royal Opera House, Vodafone and Yeti. 

“We are grateful to our investors for this show of faith in the company,” said CEO and founder Philippe Brodeur. “We are seeing increased demand among the world’s largest brands and broadcasters for next-generation video asset management solutions to help them leverage the assets they have to deliver output at a speed they’ve never known before.”

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