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Austria’s Storyblok rolls out €1.5M partner fund to scale its headless CMS tech

Storyblok founders
Image credits: Storyblok

Storyblok, the world’s first headless CMS that works for both developers and businesses, has launched a €1.5 million Partner Fund. This follows the $47 million Series B funding round it secured back in May.

How will it use the fund?

This new fund will enable Storyblok to support the growth and success of its agency partners and develop co-marketing activities that preach a best-of-breed, headless architecture as the foundation to allow agencies to create and scale better content experiences for their clients and take its headless tech into mainstream.

Besides the Partner Fund, Storyblok Certified Partners will get a slew of benefits, including free development spaces with Storyblok’s CMS, revenue share, the ability to build custom apps, a dedicated success team and more.

The money will be distributed to partners through multiple initiatives, including a €5K budget that every Storyblok Certified Partner can use to highlight its collaboration with Storyblok in any way they want, be it events, guerilla marketing, content development, ad campaigns, etc. From now until September 10, Storyblok is running a contest for Certified Partners to submit their most creative co-marketing ideas for the chance to double their dedicated budget to €10K.

“Partners played an important role in the growth of Storyblok during the past couple years,” said Barry D’Arcy, VP of Partners at Storyblok. “We appreciate the steps they took to help us get where we are today, and so we as a partner team and Storyblok as a whole would like to pay those good deeds forward to all of our partners, both old and new. The Partner Fund is one example of how we want to support our partners’ growth and boost their businesses with Storyblok. We all have stories to tell—let’s do it together.”

“We’ve seen so many great marketing initiatives around Storyblok that allowed our partners to grow,” said Thomas Peham, VP of Marketing at Storyblok. “With the $1.5M Partner Fund, we not only want to help our partners with a dedicated marketing budget, but also team up with them to tell more stories at scale while shaping the future of digital storytelling together.”

What does Storyblok do?

Storyblok was founded by Dominik Angerer and Alexander Feiglstorfer in 2017 in Linz, Austria, while they were working at a web development agency. They were unable to find a system that would be a good fit for both developers and content editors and built a headless CMS that works for all users. It allows developers and content creators to work more flexibly as published content is delivered via an API. With this platform, users have to make changes only once in order to update everywhere, be it on smartphone, IoT devices or in the metaverse.

Currently, Storyblok is used by 74,000 developers and marketers from over 130 countries, building 120,000 projects. Leading brands such as Adidas, Renault, and Marc O’Polo use Storyblok to organise content and tell better stories globally and instantaneously on all channels.

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