Steep collects €1M to help companies setup analytics in 15 minutes

Steep founders
Image credits: Steep

Steep, the next-generation analytics platform powered by design, has raised €1 million in pre-seed financing.

The investment round was co-led by Alliance (that invested in Ripe) and Inventure along with participation from The Nordic Web Ventures, Antler, Spotify alumni network Greens, and a list of renowned angel investors, including Åsa Lidén (COO at Pitch), Peder Stahle (CPO at Kry), Carl Pei (Co-Founder Nothing), and angel collective Framtid.

Europe and US expansion plans

Steep‘s new funding will facilitate the company’s plans to accelerate its product launch across European and US markets, continue product development, and recruit key hires.

“There is a macro trend for workplace SaaS to go from singleplayer and specialist to multiplayer and to involve all roles in the process. Figma has shown this clearly in the design space, where designers are now iterating fluidly with product and tech roles that are deeply involved from start to hand-off. We believe the time is now to make the same journey for the analytics space,” said Johan Baltzar, Steep co-founder and CEO. “That is why we are very proud to have Alliance and Inventure and a handful of influential angels join Steep’s ambitious mission and be part of our journey building the next generation analytics product for the modern workplace.”

“Johan’s and Nino’s combination of analytics expertise, excellent design skills and startup experience from Kry, Spotify and iZettle make them the perfect duo to build a next generation business intelligence product. Alliance are very happy to back them as they build Steep,” said Henrik Torstensson, Partner at Alliance.

“At Inventure, we love experienced founding teams that come out of strong operational roles. In Steep we found just that. By staying product-obsessed and delivering the best-in-class user experience to their customers, Steep can re-invent the way we work with data today,” said Ekaterina Gianelli, Partner at Inventure.

Next-gen analytics platform

Steep was founded in 2021 by Johan Baltzar and Nino Höglund in Stockholm. The next generation analytics platform empowers more people to do analytics together and helps companies to unblock their analytics process. It offers powerful and intuitive analytics tools that fit perfectly in the modern workplace.

Steep’s product is easy and intuitive to use, where users can customise their dashboards with ready-made widgets and can freely explore and analyse whatever KPIs they want using an intuitive UI that is available both on the web and as an app. This will help teams stay on top of relevant metrics, allowing them to comment and discuss specific trends in real-time. It enables a structured and opinionated approach to analytics where a few data experts can efficiently serve a vast organisation and remove the bottlenecks in building data-driven companies.

The platform is built to fit well with the Modern Data Stack and collaborative workplace tools that modern teams love to use. Setting up Steep’s platform shouldn’t take more than fifteen minutes.

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