Sorare partners with Major League Baseball to launch NFT-based gaming

Sorare
Image credits: Sorare

Sorare, the fantasy football platform leveraging NFTs, announced that it has partnered with Major League Baseball (MLB), MLB Player to launch its first Major League Baseball NFT-based free-to-play game, which will be released this summer.

The announcement comes a few months after Tennis star Serena Williams joined Sorare as an advisor to its board of directors.

“Sorare has built a new baseball gaming experience that will excite fans around collecting Players’ NFTs, building winning lineups, and competing against baseball fans all over the world,” says Tony Clark, Executive Director of Major League Baseball Players Association. “We are very excited about our partnership and the effect Sorare’s first foray into North American sports will have on the growth of our game globally.”

What’s in it for fans?

Sorare’s MLB Game enables fans to create the best team of NFTs representing Major League Players and connect with athletes, clubs, and the league further during the live experience of baseball games. 

However, more details of the game will be announced closer to the product launch this summer.

What makes Sorare unique?

From its inception, Sorare has developed an experience that goes beyond simply collecting NFTs; it creates a unique gaming experience for fans that brings them closer to the teams, leagues, and players they love. 

By combining digital assets with free-to-play games, Sorare is designing an experience where fans can manage their favorite players, hone a passion and win weekly rewards, unlocking utility for NFTs.

The Sorare MLB NFT game will introduce a new way of interacting with baseball, creating an opportunity for the league to engage new fans globally and to introduce existing baseball fans to Sorare’s community of 1.8M registered users across 185 countries.

The company has experienced an explosive 32% month-on-month active user growth over the past 12 months and expects to grow its young and digitally native audience further in the US with MLB.

“The connection between Americans and baseball is enduring. And baseball has always been on the cutting edge of new technologies and innovations, so we’re proud that MLB and the MLBPA have chosen Sorare to deliver an NFT MLB Game to fans globally,” said Nicolas Julia, Co-Founder and Chief Executive Officer at Sorare. “MLB has been at the forefront of interactive games for decades, while baseball has some of the oldest and most established forms of sports memorabilia. Together they show how much fans want to own and be a part of the game. Today, as digital engagement and technology evolve for a new generation, our partnership will help a new and broader fanbase to connect with America’s pastime.”

Created by sports fans for sports fans

Founded in 2018, Sorare was created by sports fans for sports fans. Sorare is transforming online sports fandom and giving its community a new way to connect to the clubs and players that they love through free-to-play sports NFT games. 

Based in New York and Paris, Sorare is funded by a world-class team including Benchmark, Accel Partners, Softbank, and athletes and business angels such as Serena Williams, Alexis Ohanian, and Gary Vaynerchuk.

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