SleekFlow, a Hong Kong-based SaaS omnichannel social commerce platform, announced that it has secured $8M in a Series A funding round. The round was led by Tiger Global Partners with participation from Transcend Capital and AEF Greater Bay Area Fund, managed by Gobi Partners GBA.
How will the funding be used?
The company will use the funds for strategic market penetration in Southeast Asia, specifically in Singapore and Malaysia, while extending Asia’s success to the UK, Europe, and other emerging markets.
SleekFlow will also use this investment on continued product development within fintech and analytics to uncover emerging trends in the one-click checkout process on popular social media platforms across all dimensions, such as centralised product listing and easy in-chat payments, etc.
Appointed new UK sales director
Besides funding, the company has also appointed e-commerce industry specialist Craig Johnson as its UK sales director and opened its doors in Waterloo, London.
Craig previously led business development at shipping e-commerce provider Easyship, tasked with overseeing new business, brand strategy, and growing the sales department.
Prior to this, he spent four years serving as regional sales manager for Mindbody, with responsibility for growing the UK and EU market and supporting its IPO.
Craig Johnson, UK sales director, SleekFlow says, “SleekFlow is an incredible business, and I am excited about the opportunity to work alongside Henson and the team to develop and scale up our UK operation. We have huge plans for this market, supported by a product and services that will revolutionise how organisations operate and communicate through social commerce.”
SaaS omnichannel social commerce platform
Founded by Henson Tsai, SleekFlow provides a SaaS omnichannel social commerce platform that integrates over 2,500 tools and messaging channels, including official WhatsApp Business API, Facebook Messenger, and Instagram Business, by utilising the smart routing and targeted automation campaigns to help businesses track and retain potential sales leads from both online and offline avenues.
With the newly launched one-click checkout payment feature, businesses can get paid in chat directly, developing a complete conversion funnel on social for boosting revenue and profits.
Currently, the company employs 60 members across regions including the United Kingdom, Singapore, Malaysia, Taiwan, and Hong Kong.
The brand has seen a valuation growth of 1200% in the last 12 months and 500 per cent revenue growth.
Henson Tsai, founder of SleekFlow says, “Craig is the perfect choice to lead our newly launched UK business, bringing with him a huge array of skills and understanding of the local market. Following our highly successful funding round, we have pledged to create many new jobs in the UK market and rapidly expand our operations, offering customers incredible capabilities through our platform.”
He adds, “People nowadays spend more than 80% of their time on social platforms. It’s already a habit for us to discover products and even buy on social channels directly. The huge social commerce market potential is expected to rise to 3.37 trillion by 2028, so we are excited that SleekFlow is part of this e-commerce revolution. Other than our market expansion to the UK, EU, and other thriving social commerce markets, the new fund injection will be invested in advanced product development including detailed buyer journey tracking and analytics which provide invaluable actionable insights for enterprises. With the trust we gained from Tiger Global, Transcend Capital, and AEF Greater Bay Area Fund, SleekFlow strives to be the top social commerce unified hub, merging conversations, product catalogue, payment solutions, and order management for businesses to unlock their social commerce power and embrace this unstoppable megatrend.”
